SearchCap: The Day In Search, October 16, 2007

Below is what happened in search today, as reported on
Search Engine Land and from other
places across the web.

From Search Engine Land:

• 
  Live Blogging: SMX Social Media – A Marketer’s Guide to Social Bookmarking and Tagging
  I’m back for more live blogging of SMX Social Media. This session is all about social bookmarking and tagging. You can categorize and share information using things like De.licio.us, StumbleUpon, and Technorati. This panel includes Guillaume Bouchard of NVI, Michael Gray of Atlas Web Services, and Neil Patel of ACS….
• 
  Live Blogging: SMX Social Media – Extra! Extra! The Social News Sites
  The third session at SMX Social Media is covering topics such as Digg, Netscape, Reddit, Newsvine and social news sites. Neil Patel from ACS, Chris Winfield from 10e20 and Tamar Weinberg from RustyBrick are the speakers for this panel. There is also coverage at Search Engine Roundtable and Search Engine…
• 
  Live Blogging: SMX Social Media – Linkbait: Chumming for Traffic on Social Media Sites
  The second session at SMX Social Media is all about links. Kim is once again live blogging for Search Engine Roundtable, and Eric’s back for Search Engine Journal and Marty from aimClear, so I’ve got to step up my game. This panel includes Rebecca Kelley of SEOMoz, Brent Csutoras of…
• 
  Google Analytics Adds Site Search Reporting & Event Tracking, Urchin Software Also Updated
  Google announced today at the eMetrics Summit in Washington, D.C. new features for Google Analytics, plus a much desired beta release of Urchin software….
• 
  Report: Yahoo Search Gaining
  Based on a report from SearchIgnite and RBC Capital Markets, there’s considerable discussion, in advance of Yahoo’s Q3 earnings reporting later today, that Yahoo may be gaining momentum and grabbing some incremental search spending. MediaPost summarizes the report:…
• 
  Superpages Rolls Out Video Advertising Nationally
  Local search and directory provider Superpages has announced video advertising on a national basis after a several-month test in selected U.S. markets. All the major U.S. yellow pages advertisers are now offering video advertising, though all are in early stages of rolling it out. To my knowledge Superpages is the…
• 
  Are Google Reader Stats Correct? Can We Trust Feed Stats In General?
  There has been a lot of buzz recently about Google Reader reporting subscriber statistics. Google Reader Stats are Bullshit (With Proof) from Mashable calls these statistics downright incorrect. Why? A default feed, in case you don’t know, is a feed which is presented to users on signup. Google Reader, for…
• 
  Live Blogging: SMX Social Media – Social Media Marketing Essentials
  I’m live blogging Search Marketing Expo Social Media. I see that Kim Krause Berg is also live blogging this session for Search Engine Roundtable, so now I feel all this competition with her. (Eric Lander at Search Engine Journal also live blogged it, as is aimClear Blog, so the competition…
• 
  Google Fixing Search Typos With URLs
  Google Operating System discovered that Google is now attempting to fix search typos of URLs. For example, a search on https://searchengineland.com/googles.php returns: No results found for https://searchengineland.com/googles.php. However, there are results from websites with similar addresses…
• 
  Global Search Usage & PPC Statistics
  The Multilingual Search Blog posted their Global Search Report 2007 today. It is a compilation of search engine usage and PPC statistics from countries around the world. The report covers 16 counties including Bulgaria, China, Czech Republic | Slovakia, Estonia, Iceland, Israel, Italy, Japan, Portugal, Russia | Ukraine, South Korea,…
• 
  Secrets Of Google Quality Score Revealed!!! (Not.)
  The nice folks from Google were in for a visit a week or so ago. One of the topics on the day’s agenda was Ad Quality. If you read extremely closely, much of what they presented in their briefing is also described at the AdWords help center (see What…
• 
  The Social Media Marketing KISS
  We all know what the KISS acronym stands for: keep it simple, stupid. In this article I want to talk about how this applies to creating content for social media marketing, namely linkbait. You see, users from social news sites have very short attention spans while browsing these sites….
• 
  Block Domains Feature Now Live In Yahoo Search Ads
  Earlier this month, Yahoo told us they will be launching a block domains feature. The block domains feature enables advertisers to specify which domains, subdomains or URLs they do not want their ads displayed on. As I reported this morning, the block domains feature is now live. For more information,…
• 
  Search Illustrated: Traffic Bumps
  Collectively, segmented marketing initiatives will help increase your baseline traffic over time. This week’s infographic demonstrates the potential of gaining loyal readers with every marketing initiative:…
• 
  Microsoft Releases New Maps, Local And Mobile Upgrades
  Late last month, at its “Searchification” event, Microsoft introduced a wide range of search enhancements and improvements. The company also said there would be additional updates to follow. Those are now rolling out and include feature and content enhancements for maps, local and mobile services. The biggest news is the…
• 
  Google To Launch YouTube Piracy Filter Today
  Google Begins Offering New YouTube Piracy Fighter from CNNMoney reports Google will be announcing their YouTube video ID tool to help prevent content piracy, as soon as this today. The source of this information has not been disclosed, nor has any additional details. The source did say that Google would…

Search News From Around The Web:

Applications & Portal Features

• My WSJ Beta: More Personalization Coming to WSJ Online, ResourceShelf
• Updated Gmail for mobile application, Official Gmail Blog

Business Issues

• Google: What Goes on Behind the Curtain?, AdWeek
• Yahoo Earnings: What You Should Expect, CNBC.com
• Google to Host Analyst Day, Google
• Alibaba.com To Raise $1.3 Billion From IPO, TechCrunch
• Google’s proposed global privacy standard slammed, The Register
• Yahoo Gaining In Search Dollar Share: RBC, MediaPost
• Yahoo Heats Up in Search Ad Race As Google Levels Off, ClickZ
• New businesses seen key to Google growth long-term, Reuters

Local, Maps & Mobile

• Taptu Launches New Type of Mobile Search, Read/Write Web

Link Building

• Part Five – NoFollow is for Blog Spam…no Paid Text Links, wait…Paid Ads…Aww Heck, Just Stop Linking and Let Calacanis Decide the Rankings, Search Engine Guide
• Will SEOs Stop Buying Links in Light of the Risks?, Search Engine Roundtable

Paid Search & Contextual

• AdBrite: Full Page "Skip This Ad" Units Now Available for Everyone, Read/Write Web
• Low Bid: EBay TV Ad Sales Lag Behind Google, AdWeek
• Google’s sneak attack? Adsense for Facebook, VentureBeat
• 3 Components of the Quality Score Everyone Should Know, PPC Hero
• Yahoo Enables Blocked Domains Feature For Advertisers, Search Engine Roundtable

Searching

• Google on Fact Extraction and Determining Document Subjects, SEO By The Sea
• Search About to Upset the Political Applecart, Search Engine Watch

SEM Industry

• October SEM Hot Seat Recap, Portland Search Engine Marketing Professionals Blog
• Only Danny Sullivan Can Pull This Off, Search Engine Journal

SEO & SEM

• 24/7 Real Media Optimizes For China’s Baidu.com, MediaPost
• Google Lowered My PageRank, Was My Website Penalized?, SEO Book
• Google Says DNS Provider Afraid.org Blocks GoogleBot, Search Engine Roundtable
• Google, Users, Domainers and SEOs, John Andrews
• Does Your Search Engine Optimization Company Understand Your Marketing Strategy?, Search Engine Guide
• SME Brand Strategy: SEM Tactics, Tips, and Tricks, Part 1, Search Engine Watch
• The 5 Pillars of Reputation Management, ViperChill
• Where Does the Responsibility of the SEO End and the Client’s Begin?, Search Engine Guide
• The Perils of Duplicate Content, Search Engine Watch

Social Media

• Hatebook Embraces the "Evil" Side of Social Networking, TechCrunch
• Social Networking Sites Represent an Attractive Venue for Advertising Apparel Products, comScore
• De.licio.us Google Web History = Hooeey, Webware
• Facebook: Three term sheets to the wind, Valleywag
• Is Your Social Media Marketing Strategy Passive or Active?, Online Marketing Blog
• New Online Marketing Community Launched by Gooruze, Marketing Pilgrim

Video, Music & Image Search

• An Uploader Update, Official Google Mac Blog
• Flickr To Accept Payments for Pro Accounts Via PayPal Again, Digital Inspiration
• Vimeo Offering HD Video Option, Read/Write Web
• YuMe, Blinkx latest video ad companies to make splash, VentureBeat

Web Analytics

• Google Reader Stats are Bullshit (With Proof), mashable.com
• The Secret Statistics In Split RSS Feeds – Google Reader, Andy Beard
• Using segmentation in Google Analytics for WordPress RSS readers – Analytics WordPress, Joost de Valk

Other Items

• Yahoo!, eBay and PayPal Join Forces to Protect Consumers against E-mail Fraud and Phishing Scams, billing.tmcnet.com
• Global Search Report 2007 – free PDF download released, Multilingual Search
• Yahoo: Bringing Geeky Back, BusinessWeek

Hot Items From Sphinn, Our Social News
Sharing Site:

• User Generated Content can ruin your SEO
• SMX Panel Recap: Linkbait – Chumming for Traffic on Social Media Sites
• Best. Photo. Ever.
• Does Google Have Anything to Fear from the Blogosphere?
• Expanded Broad Match and The Google 1-2 Punch
• The Virtues Of Posting Less Often
• Global Search Report 2007 Released
• What would Google look like if they had to Optimize for Google? (Very Funny)
• Vanessa Fox wonders what Google’s doing. Is this an algo change?
• The Top 77 Mistakes New Bloggers Make