How to write a press release that gets results
In this guide you'll learn exactly how to write a press release that gets noticed and pick up by bloggers and journalists.
Topic: Press release
This press release strategy actually earns media coverage
Want to maximize the impact of your next press release? Use this framework to turn announcements into phenomenal results for your clients.
SearchCap: Google quality drop, Google search tags & a doodle
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: A deep look at Google’s biggest-ever search quality crisisApr 3, 2017 by Danny Sullivan Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous […]
PR Newswire’s Answer To Their Google Panda Troubles: Taking Action On Press Release Spammers
When Google released its most recent modification to the Panda algorithm, Panda 4.0, on May 20th, one of the sites reportedly hit hard by the update was the large press release distribution company, PR Newswire. The company’s answer to recover from the algorithmic penalty is to “take action” against press release spammers through new internal […]
Did Google Panda 4.0 Go After Press Release Sites?
Nine days ago when Google released Panda 4.0 — which aims to filter out “thin” content from top rankings — we focused our attention on the big Winners & Losers charts, Since then, some have noted that press releases may have also been hit big time. Using SearchMetrics, I looked at the top Press Release sites and […]
SearchCap: The Day In Search, August 12, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their […]
Google: Links In Press Releases Should Use Nofollow Like Paid Links
Friday we broke the news that Google updated their link schemes webmaster guidelines. Now that the dust has settled, I aimed at getting more clarification on what Google meant by the new example around keyword-rich anchor text links within articles or press releases. The specific line in the link schemes document is: Links with optimized […]
Google Warns Against Large-Scale Guest Posting, Advertorials & “Optimized Anchor Text” In Press Releases
Google has quietly updated the link schemes document under their Webmaster guidelines to add large-scale guest posting, advertorials and optimized anchor text in articles or press releases to the list of types of links that violate their guidelines. The new guideline examples that were added to this document include: Large-scale article marketing or guest posting […]
Google’s Matt Cutts On Why Links Still Rule & How SEOs Go Wrong In Getting Them
Eric Enge has published an interview with Matt Cutts, Google’s head of search spam. The interview is similar to the format he published in 2010 with Cutts, but in this interview, the topic revolved mostly about link building and what is wrong with how SEOs do it today. In short, Matt Cutts would love a […]
PRWeb Claims Percent Of Releases Put On Editorial Hold Doubled Since Updating Policies & Software
Last November, a fraudulent release claiming Google was acquiring Wifi provider ICOA was circulated by the popular release distribution service PRWeb, exposing a number of loopholes in their verification and editorial processes. Our own Danny Sullivan published a comprehensive story explaining how such releases find their way through PRWeb’s system. After posting a statement on the […]
More Proof Google Counts Press Release Links, Using Matt Cutts’s Own Blog
About six months ago, Google’s head of search spam, Matt Cutts, made a comment in a Google forum thread that links within press releases won’t “benefit your rankings.” Since then, we showed one case where Google not only discovers the links within typical press releases but uses the anchor text for ranking purposes. Maybe it […]
Links From Press Releases Do Have Ranking Benefit Despite What Google Says
A few weeks ago, Google’s Matt Cutts posted in the Google forums that links from within press releases do not “benefit your rankings.” I covered this tidbit of news at the Search Engine Roundtable and it got a lot of feedback from the community. Today, the SEO Consult blog posted a test showing how links […]
How PRWeb Helps Distribute Crap Into Google & News Sites
“What’s the use of PRWeb?,” tweeted Megan McCarthy of Reuters, trying to digest how that service ended up circulating a fake Google acquisition story. Come along, Megan and others, and I’ll explain one of the sorriest uses, getting crap into Google News and out into news sites. For those who somehow missed today’s big tech […]
Warren Buffett’s Business Wire Awarded Patent For Press Release SEO
Submitting press releases in hopes of gaining search traffic has long been an SEO tactic. But now Business Wire — one of Warren Buffett’s Berkshire Hathaway companies — has been granted a patent over it. That’s pretty nuts. SEOing Press Releases, Patented! Yousaf Sekander over at ElevateLocal spotted the news and has his own write-up […]
Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases
Tired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none at all. That may cause some “blogs” to consider asking Google to reclassify them as news sources. You’ll find the new options on […]
Proven Ways To Use Content To Attract Links
This article is really part three of our Link Building Foundational Blueprint series and will focus on using content to attract links. Here are parts one and two. There are many ways to generate links using content, you’re probably familiar with article writing, guest blogging, link bait, white papers etc. All of these content tactics […]
Google Out To Hurt Companies That Issue Press Releases, At Least According to Reuters
Last week, Google made a bold move that some worry may block audiences from information and harm individuals. This move sent controversial shockwaves through the investment community and mainstream media! It was unorthodox and raised many questions! Or maybe not. The bold move? It issued its first quarter 2010 financial results on investor.google.com and said that […]
Connecting For Links: Recruiting Link Building Partners In-House
What is the hardest task in search engine optimization? Whether the question is asked in a formal poll, on an online forum or over a cup of coffee, the answer most commonly given is “link building.” With good reason: an external link, by definition, is something outside an SEOs immediate realm of control. External link […]
Seven Deadly Link Sins
If you find yourself in link hell it might be because… 1. You accepted information from the herd. The SEO/SEM industry is becoming cluttered with people trying to make a name for themselves by regurgitating information. Don’t take anything as fact. Test, test and test some more before drawing conclusions or changing how you build links. […]
The Latest On Google News Sitemaps
Back in November 2009, Google News announced they were “in the midst of an exciting transition period” that included a change to the News Sitemap Protocol. News publishers have through April 2010 to modify their News Sitemap to accommodate the new format. What’s so exciting and transitional? I asked Google, thinking that they were changing […]
Practical Points For Perfecting Press Releases
The rise of the web has revolutionized the simple press release, which has gone from being copy you post to journalists to being yet another form of online information, accessible by both the media and the public. However, while this means press releases can be extraordinarily useful, it also means the world is utterly swamped […]
SearchCap: The Day In Search, May 28, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s New Wave Of Ambition I’m in the Google Wave press conference, following a dizzying keynote — dizzying, at least, after a night of little sleep. As he did yesterday Google […]
SearchCap: The Day In Search, July 29, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
It’s Hip To Be Link Square
We recently had a great turn out at our quarterly lunch meeting of the Virginia SEO MeetUp. The afternoon flew by as the group talked and shared ideas on everything connected to SEO. There were lots of questions on things like which conference should they budget to attend and what new tools were out there. […]
SearchCap: The Day In Search, February 7, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, November 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
SearchCap: The Day In Search, March 6, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Feb. 28, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
3 Jump-Start Methods For Passionate Linking
For a lot of people, link building is a drag. It’s like going to the dentist or writing that tax check every quarter… you don’t really want to do it but you know you have to. It’s that drag factor that makes a lot of people look for short cuts and easy methods to hurry […]
SearchCap: The Day In Search, Feb. 20, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web:
SearchCap: The Day In Search, Jan. 15, 2007
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: