SearchCap: The Day In Search, August 12, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web.

From Search Engine Land:

• Google’s Matt Cutts: I Recommend NoFollowing Links On Widgets

  Matt Cutts, Google’s head of search spam, posted a video answer this morning strongly recommending that those who place widgets on their sites, or those who distribute widgets, should place a nofollow on the links within the widget code. Matt Cutts said, “I would recommend putting a nofollow, especially on widgets.” The reason is because […]

• Yelp Outs More Businesses With Another Batch Of Paid Review Alerts

  Yelp’s battle against phony reviews and unacceptable tactics to earn reviews continues today with the company posting another batch of “Consumer Alert” messages on business profile pages. This is the second time Yelp has announced that some businesses will be outed for trying to game its system. Back in October, Yelp put a message on […]

• Google Pays Homage To Nobel Prize Winning Physicist Erwin Schrödinger

  Today’s Google logo marks the 126th birthday of Austrian physicist Erwin Schrödinger. Awarded the Nobel Prize in physics in 1933 while at the University of Oxford in England, Schrödinger is considered a founding father of quantum physics. Google’s logo honors Schrödinger by highlighting the physicist’s two most enduring legacies to quantum physics: the wave equation […]

• Learn from the Pros: See Who’s Speaking at SMX East

  More than 100 of the world’s most knowledgeable internet marketers will present at Search Engine Land’s SMX East, October 1-3 in New York City. You’ll learn what makes them successful, what keeps them up at night, and what to expect from digital marketing in the next year. See who’s speaking. Get insight and real-world-proven tactics […]

• Google Says “Snag” Has Taken Manual Spam Actions Viewer Offline

  If you’re not seeing the “Manual Actions” feature in Google Webmaster Tools, you’re not alone. Many webmasters have taken to Twitter and other social networks to say that the link has been removed from their accounts, and Google has updated its original announcement to say that a “snag” will delay full launch for a couple […]

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Facebook Mobile Pages Integrate OpenTable And TV Listings
• Google Glass Gets New Google Now Cards, Hashtag Support & Volume Control
• Nielsen: Majority Of Smartphone Transactions Happen At Home
• Digital Ad Industry Groups To Online Publishers: Be Ready For “Viewability” Standard By Year-End
• Twitonomy: The Best Twitter Analytics Tool You’ve Never Heard Of
• BlackBerry Up For Sale, New iPhones To Go On Sale
• Debunking Viewability Myths As Display Moves Toward This New Metric
• Popularity Pays: People Are 32% More Likely To ‘Like’ If There Is A Preexisting Positive Vote
• How To Get Good Reviews & Testimonials That Drive Business
• A Religion Built Around Facebook Likes?
• Learn from the Pros: See Who’s Speaking at SMX East

Search News From Around The Web:

Industry

• Perfect 10 Can’t Sue Yandex for Out-of-Country Activity (Catch-up Post), Eric Goldman
• A Brief History of Google Search, as Demonstrated by Stephen Colbert, Search Engine Watch
• Google scientist Jeff Dean on how neural networks are improving everything Google does, Business Journal
• Our 9 best takeaways from conferences so far in 2013, Branded3

Local & Maps

• Hotels A Hotbed For Local Business NAP Consistency Issues, SEO Igloo Blog
• How Yext Works – Part 3: Dual-Sync, The Yext Blog

Link Building

• 4 Experts Weigh In After Google Calls Foul on Press Release Links, BruceClay.com
• Positive thinking in outreach: How a rejection can be the start of a conversation, cornwallseo.com
• The Verdict on 10 Common Link Building Tactics (2013), Skyrocket SEO
• Understanding the Google Definition of “Link Schemes”, PPC Associates Blog

Searching

• Dr. Google Will See You Now, New York Times
• YouTube Tests Unified Settings Control, Google Operating System
• Is Search Still the Dominant Way People Use to Answer Questions?, Stone Temple
• Measuring Up: Yandex Vs. Google, Search News Central

SEO

• 5 Reasons Not To Engage In Keyword Stuffing, dailyseotip.com
• 5 examples of why the long tail is shrinking rapidly, Search Engine People
• Basic SEO Strategies Won’t Cut It Anymore, Search Engine People
• Black Hat Vs White Hat SEO, Martin MacDonald
• Can Video SEO Save the Newspaper Industry?, Reel SEO
• Google Manual Actions Now Available Again, Search Engine Roundtable
• Google’s Skip Redirect For Mobile Now Supports Rel-Alternate-Media, Search Engine Roundtable
• How to Increase Your Sales Through Long Tail SEO, quicksprout.com
• Is Google Plus Important for Search Engine Optimization?, Jeffbullas’s Blog
• Negative SEO – Nuke SERPs with OnSite Attacks, God of SEO
• Should You Fix Partial Manual Action Penalties?, Branded3
• Small Business SEO Tactics: Risk vs. Security, Search Engine Watch
• Small But Important Clarifications to the Google Local Quality Guidelines, ngsmarketing.com
• Why SEO Isn’t Taught In College (And Why It Shouldn’t Be), Search Engine Journal

SEM / Paid Search

• 5 Google Analytics Reports You Need to Succeed in PPC, PPC Hero
• Google AdWords For Video In-Search Ads Not Working, Search Engine Roundtable
• Why project management is THE key success factor in SEO, State of Search

Search Marketing

• Delivering Higher Mobile Sales at Lower Cost with Enhanced Campaigns, RKG Blog