Go beyond basic SEO efforts with these small-but-mighty ecommerce plays. Learn how to use filters, reviews, site search, PDPs, and internal links on your shopping site to improve visibility and drive growth.
Google's shift from Maximum CPV to Target CPV in Video View Campaigns allows for better control over cost targets of video campaigns.
Google's Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.
The secret to creating high-reach, low-cost environments and making your campaigns more effective lies within four specific variables.
Use this YouTube CPM Calculator to work out how much advertisers are paying (or need to pay) to place ads on YouTube videos. CPM is the price per 1,000 ad impressions. An ad impression is a single time an ad is shown on YouTube (whether within the video or on the page with it). Each […]
Many retailers would prefer their shoppers land on-site to discover the value of their products and drive value-based conversions. However, the buy now and checkout options could mean lower friction in the final buy. Either way, it’s worth participating in as the Shopping product continues to grow.
A Google Shopping guide to free and paid listings and how to increase product visibility across Google.
Whether you are working out your CPM, or your CPV on YouTube we’ve got a calculator for you. Most of these stats are readily available where you are running ads. However, sometimes it makes more sense to make calculations yourself. This is especially true if you are an advertising professional, and want to make sure […]
Try our useful YouTube CPV Calculator below to work out your Cost Per View. You can use it to work out your CPV as well as the number of views and/or cost you need to hit a specific CPV. Feel free to experiment with different scenarios in order to help you understand your YouTube ads and revenue better. […]
We have provided a useful CPV Calculator below to work out your CPV as well as derive the number of views and cost you would need to get a specific CPV. Feel free to experiment with different scenarios in order to help you understand this pricing model better. What Does CPV Mean? CPV stands for Cost Per […]
CPV means the price that gets paid when a video ad is played. In general, the video doesn’t have to be watched the whole way through to cause a payout – just started. In some video advertising models, this price is also paid when someone clicks on a video ad. For example, if you pay […]
Pre-Roll is commonly used to refer to any type of video advertising. It is also often called Video-On-Demand (VOD) in online advertising. Pre-Rolls are an incredibly effective yet expensive form of advertising. They are prevalent across most sites with any amount of video content and are highly sought after by marketers and ad networks alike. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Marketing Expo (SMX) Advanced Begins Next Week – Join us! SMX Advanced takes place next week, June 10-12 in Seattle. Learn actionable new tactics, find inspiration, discover solutions to your […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Search? Kumo? Bing? Put Your Questions To Microsoft’s Dr. Qi Lu At SMX Advanced Dr. Qi Lu, the leader of Microsoft’s search efforts, will be keynoting on day two of […]
There are roughly 250 million cell phone users in the United States and more than ten times that figure around the globe. Approximately 42 million (or so) people use the “mobile Internet” in the US, with varying degrees of frequency. The number of people texting constitutes at least 100 million more on top of that. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web: