Google Merchant Center adds API support for product reviews
Merchants can now automate product review uploads and management through Google’s Merchant API.
Topic: Product reviews
New Google Merchant Center policy: AI-generated reviews are spam
In addition to its Automated Content policy, Google clarified its existing Merchant Center policies and enforcement behavior.
50% of product searches start on Amazon
Amazon dominates, but ratings and reviews, search engines and brand websites all play key roles in the online shopping journey.
Google’s March 2022 product reviews update was smaller than the December 2021 product reviews update, say data providers
As a reminder, the Google product reviews update looks for in-depth analysis, actual product use, unique information and comparable product coverage.
Google AdWords With Ratings & Reviews
Matthew Mierzejewski posted a screen capture on the Rimm-Kaufman blog, showing reviews and ratings directly in the AdWords ads. As you can see in the picture below, the ratings and reviews are summarized in the ad description and contain an extra hyperlink to product reviews on Google. Matthew describes the ad as being on line […]