What you lose when AI starts handling your conversations and decisions
A polished AI answer can hide missing context, flawed assumptions, and recommendations no one has properly questioned.
Topic: Professional ethics
The ghosting epidemic: Why efficiency killed basic professional courtesy
Ghosting prospects, candidates, partners and vendors wastes time and damages relationships. Closing the loop still matters in business.
Heather Robinson talks about a £50 PPC ad that cost £1,000
A £50 Meta campaign that accidentally spent over £1,000 became a valuable lesson in transparency, process, and why honesty matters.
Healthcare reviews: How to stay compliant and win in local SEO
Learn how to create a sustainable review engine in healthcare, from reducing friction to handling responses without exposing patient data.
How to build AI confidence inside your SEO team
From shared tool selection to celebrating wins, here are four practical ways to reduce fear and turn AI into a strategic partner.
Sophie Fell talks why double-checking campaign settings matters
Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.
Jack Hepp talks about getting fired from his first PPC job
After being fired from his first PPC job, Jack Hepp shares how that became the foundation for his growth into a transparent, trusted PPC expert.
5 underrated skills you need to be a good digital PR – and how to master them
Want to excel in digital PR? Learn the often-overlooked skills that separate exceptional digital PR practitioners from the rest.
Why SEO experts rarely share actual success stories
Curious about anonymized screenshots showing supposed SEO wins? Let's uncover why there seem to be more horror stories than successes in SEO.
How to handle unprofessional SEO treatment: tips and guidelines
Learn how to handle unprofessional treatment at various online and offline SEO events, including conferences, webinars and social media.
Dilbert: Hiring A Weasel To Do SEO & Corrupt The Industry
The Dilbert cartoon above doesn’t speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the SEO will go ahead and “game the system” and […]
SMX Advanced: Black, Blue, And Read All Over
Learning is a fundamental and highly adaptive function in human beings. More than any other species, humans are designed to be flexible learners and active agents in how we go about acquiring knowledge and skills. Yet much of what people learn happens without any formal instruction. Think about it. When we’re kids, we learn not […]
When Linking Experts Go Underground
For years I’ve seen a free and flowing stream of information and advice about how to build links, and as the engines have improved detection of the junk, the better link builders continued to thrive while those who sold crappy services to crappy content ran for cover. At least three of the most dependable link […]
A Bad Month For SEO’s Reputation
We seem to be going through another wave of "SEOs are scumbags" incidents, and I find myself with little energy to push back against them with yet another defense of the industry. It’s not that SEO doesn’t deserve better treatment. It’s just that I feel anything I could say, I’ve said before — as have […]
An Apology To Wired & The Search Marketing Community
On Friday, Search Engine Land published a piece about the Wired How To wiki, and how easy it was to gain a link from it. Our piece — which I gave the go ahead to — generated some serious spam issues for Wired, generated discord within the search marketing community, and injured the search marketing […]