What multilingual regions reveal about the future of AI search
Catalan search behavior exposes a deeper AI retrieval problem: language identification errors reshape rankings, citations, and AI answers.
Topic: Quebec
Microsoft Advertising launches sweepstakes for advertisers
Entries are open for agencies in the U.S., Canada (excluding Quebec), U.K., Ireland, Netherlands and Germany.
Bing expands Shopping Campaigns to Canada & India
Bing continues its global build-out of Shopping Campaigns.
Allstate: Offline call data improved SEM performance and the customer experience
Company generated an increase in quality calls and lowered customer acquisition costs.
WSJ: Apple Has Been Planning Google Maps’ Ouster “For Years”
The Wall Street Journal has another interesting article this morning about the Google-Apple relationship and the all-but-certain eviction of Google from Maps on the iPhone: Apple could preview the new software, which will be part of its next mobile-operating system, as soon as next week at its annual developer conference in San Francisco . . […]
Apple Maps Inevitable As Company Acquires 3D Mapper C3
Apple has apparently bought its third mapping company, the Sweden-based C3 Technologies. The company’s site has been taken down. C3 provides 3D mapping (a la Bing Maps or Google Earth) for a number of other publishers such as Nokia (Ovi Maps) and UK directory publisher Yell. (In the wake of this transaction Nokia will probably […]
Too Late For Thanksgiving & Too Early For Diwali
So global search marketers, should you be studying major religious festivals to understand their impact on your peaks and troughs — after all they may explain why your seasonal patterns globally don’t match what you’re used to. Making notes of the major festivals which will take place during your campaign year in the markets you are targeting can help.
Globalizing & Localizing E-Business: Five Steps To Multilingual SEO Success
Not so long ago, there were only a few companies out there that bothered to customize their websites for foreign markets. Those who chose to do so made minimal effort—they simply translated their English copy into the local language and started doing business. Their incentives to create more sophisticated, tailored offerings was minimal; with so […]
Bing, Google & Yahoo Gear Up For The 2010 Winter Olympic Games
With the opening ceremonies of the 2010 Winter Olympics in Vancouver, Canada just days away, the engines are unveiling their special coverage sections and search features in anticipation of spiking user searches and social conversations about the winter games and Olympians. Here’s a preview of the features from each, along with preliminary medals for search […]
“Natalie Portman” Most Searched For Star Wars Term
For the 30 year anniversary of Star Wars, Lycos has compiled a list of the top search terms related to Star Wars, used by those at the Lycos site. Leading the list overall is Natalie Portman. Portman also tops the “real people” list, while the top Star Wars character is Oola.