Is keyword targeting as impossible as spinning straw into gold?
Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional relevance.
Topic: Ruth Porat
Google search revenue rises to $48 billion, total ad revenue up 11%
Alphabet Inc., Google’s parent company, is back in double-digit growth after a shaky start to 2023, indicating ad spend is in full recovery.
Google search revenue rises 11%, solid increase in total ad revenue
Alphabet Inc., Google’s parent company, is almost back in double-digit growth, indicating that ad spend is beginning to stabilise.
What is RGSP? Google’s Randomized Generalized Second-Price ad auctions explained
A deep dive into why the DOJ thinks RGSP makes ad auctions unfair, and why Google believes it creates a better user experience.
Google denies manipulating ad auctions in resurfaced SMX Advanced clip
Google's Jerry Dischler backtracked at the antitrust trial, claiming ad prices are quietly tweaked "frequently".
Google quietly increases ad prices to meet targets, claims exec
The search engine reportedly raises prices by up to 10% without informing advertisers.
Google search revenue rises 5%, slight increase in total ad revenue
Alphabet Inc., Google’s parent company, has reported better-than-expected results for Q2, indicating that ad spend is beginning to stabilise.
Google search revenue rises 2%, slight dip in total ad revenue
YouTube revenue also fell almost 3% YoY.
Google search, network, and YouTube revenue all fell in Q4 2022
Google's Q4 earnings report showed a decline in ad revenue, missing analysts' expectations, due to challenges in the digital advertising market.
Google FY22 Q3 earnings: YouTube earnings down, ad revenue up, advertisers pulling back?
Earnings missed the mark for YouTube but showed slow growth for ads and other services.
Google, Microsoft report strong search ad revenue growth
Alphabet and Microsoft released earnings last night. Here are the key stats and takeaways for marketers.
Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising
The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over.
Google Q1 earnings offer hope ad slump won’t be as bad as some expect
Despite 'significant slowdown' in March, Google still managed to post 13% overall revenue growth.
Justice Department homing in on Google Ad Manager in antitrust probe
The feds are interviewing publishers and ad-tech rivals about whether Google has too much control "over the monetization of digital content."
Google’s Q3 ad revenue growth propelled by mobile search, YouTube
Ad revenues were $33.9 billion in the third quarter of 2019.
Google ad revenue growth ticked up in Q2
Ad revenues were $32.6 billion in the second quarter of 2019.
Key local stats every marketer needs to know
Stop thinking of local as "plumbers and restaurants," it's really about trillions in annual consumer spending.
5 takeaways from Google’s Q4 2018 earnings for search marketers
Google executives discussed search experience, campaign, device and performance updates on Monday's earnings call.
Google employee walkout followed by call for Google blackout at 11:10 am Pacific time
There is a call to users to stop using Google services for short period to show support for the walkout.
Investors anxious about Google traffic acquisition costs, which regulation could further increase
Mobile fees and new regulatory moves could bump Google's revenue costs.
Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income
Aggregate paid clicks were up 52 percent but CPCs were down 23 percent.
12 Biggest Things To Happen In PPC So Far In 2015
New ad formats for mobile users, big tests for PLAs, and a new search deal paves the way to managing three search platforms.
SearchCap: Google AdWords Bug, Algorithm Updates & SEO Visibility
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Advertisers Reporting Big Google AdWords Quality Score Declines Issue appears to be affecting accounts globally. Google has now announced a fix is rolling out. They Fooled Us All: Why Google May […]
SearchCap: Yahoo Messaging Firefox Users, Bing Drops Pagination & Machine Learning
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Content Marketing & Promotion To Drive Quality Links: Up Close @SMX West Contributor Mark Traphagen recaps a session from SMX West 2015 on how to create link-worthy content. Bing May Remove […]