Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
Topic: Search engine optimization
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Analytics Recommendation: Google Analytics
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage […]
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Home activities structured data now supported by Google Search
Google just added new search development documents for this structured data type.
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories.
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner.
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.
Bing uses user engagement metrics for ranking websites in search
But Bing looks at these signals in a holistic manner for ranking purposes.
Bing Shopping opens up to free product listings
The new offering launches with a small volume of traffic in the U.S. this month.
Google’s new features for product, job and recipe activity cards usher users along their journey
Instead of showing content users previously clicked on, the cards in these verticals facilitate comparison shopping, new job listings and related recipes.
Why machine learning and understanding searcher intent is so important to search
Write for the user, don't get bogged down in keywords - it is all about searcher intent.
Video: Patrick Stox on pagination, technical SEO & community
We spoke about how Google surprisingly dropped the rel=next/prev support and more technical SEO topics.
Google Search Console Insights for content creators
Search Console Insights uses both Search Console and Google Analytics data in one view
How to optimize your Google local Knowledge Panel
Turn your local business profiles in the search results into portals that can deliver customers right from your listings.
Google Search helps users find live sport games, linear TV shows
Google improves its live TV and sports search features.
Replay: What SEOs need to know about Bing Webmaster Guidelines
The latest updates to the guidelines include how Bing crawls, indexes, ranks web pages and handles search spam.
Majority of chains call local-digital marketing an ‘untapped opportunity’
But 77% of multi-location brands complain executing locally at scale is very challenging.
Google launches ‘people cards’ in Search
The new feature enables individuals to create a Knowledge Panel-like card.
A Google Search bug wreaked havoc on the search results Monday night
The issue lasted several hours yesterday, putting the SEO community in a bit of panic mode.
Google rich results test tool adds support for article structured data
Google keeps upgrading this tool to add more and more structured data support.
DuckDuckGo: Google’s mobile share would drop 20% with new search choice screen
The finding was based on user testing and an eye tracking study.
Google announces ‘Virtual Webmaster Unconference’
It seems like there won't be any formal presentations, instead, expect an open dialog between Google and attendees.
Google adds ‘last updated’ hours notification to GMB profiles
The move, maybe temporary, is designed to give consumers confidence the information displayed on business profiles is accurate.
SEO myth-busting: What is not a Google search ranking factor
Google has said it doesn't use these signals to inform where your site ranks in organic search results.
Video: Jennifer Slegg on Google’s search quality raters guidelines
And whether SEOs too obsessed with Google search ranking updates.
How to get a Knowledge Panel for your brand, even without Wikipedia
Your own site, Wikidata, third-party mentions and business databases can expand your Knowledge Graph entries in Google and Bing.
How SEOs can create a free server log dashboard to better understand incoming traffic to your website
This step-by-step guide will help SEOs harness powerful visualizations with log files utlizing free tools.