Video: Barry Schwartz and Google’s Martin Splitt discuss strained relations with the search community
The two chat about how the company’s attempts at transparency have backfired, common SEO misconceptions and why the answer is often “it depends.”
Topic: Search engine optimization
We’re hiring a new content lead for Search Engine Land and SMX
It's a great opportunity to lead a team of subject matter experts in creating content for online and in-person consumption that elevates, informs and inspires search marketing professionals.
Women in search: Why allies and networking are critical
How to be an active ally for equality in the search industry. Plus, networking resources for women in search.
Google rolling out video appointments, online classes to local business profiles
The booking can occur through GMB but the class or consultation won't happen on the business profile.
How to (re)build an SEO agency today – Part 3: Changing business models
Without in-person meeting, curating client relationships with more attention in the digital landscape is crucial for retention.
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.
SEO Tool Recommendations
If you’re looking for help with your SEO then look no further than this helpful list of SEO tool recommendations. The below SEO tools are ones that I have found to be immensely helpful, whether I am working on The Online Advertising Guide or another site. I generally prefer free tools, but where I recommend […]
GoogleBot to soon crawl over HTTP/2
While HTTP/2 should result in efficiency improvements, there is no ranking benefit to this chage.
How would an SEO agency be built today? Part 2: Current business model(s)
In Part 2 of this series, we explore the current business models of SEO agencies – including value propositions, revenue drivers, key resources, and more.
Google boosting visibility of ‘nearby’ product inventory with new Shopping features
Responding to changing consumer behavior, Google starts emphasizing BOPIS
Keywords in generic top-level domains won’t help you rank better
Here’s how Google treats every type of TLD.
Replay: The SEO gender gap and how to close it
Leading female SEOs on the impact of gender imbalance and how agencies, in-house teams and consultants can affect change.
How to earn your place in Google’s index in 2020
The four distinct types of indexing problems and how to identify them.
More Google Search bugs: Top stories indexing snag, coverage report delays
Google had yet another indexing issue and the search coverage report in Search Console is very delayed.
Get Your New Blog Ranking on Google
If you’re new to blogging or web marketing – you’re probably aware of how important getting ranked higher on Google is. Getting a good position on Google for your major keywords could make or break your business – so it’s not something you should ignore. Far too many new website owners ignore SEO or treat […]
Why Should You Have A Blog?
Even if no one reads your blog regularly, it’s surprisingly still worth having in a wide variety of ways. The blogosphere doesn’t have to welcome you with open arms for you to reap the benefits of typing whatever you feel. There are many reasons for this, all of which seem counter-intuitive until you realise how […]
Digital Marketing Basics
If you’re new to Digital Marketing (or just need a refresher), then you’re in the right place – welcome to Digital Marketing Basics. Digital marketing is such a sprawling landscape of different channels and platforms that it can be hard for anyone to keep up, or even know where to start. That is where this […]
Google now uses BERT to match stories with fact checks
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
How content consolidation can help boost your rankings
Update, remove and/or merge content to avoid split ranking signals and provide users with a better experience.
Google says you can recover from core updates without a new core update
Unlike the old Panda or Penguin updates, Google core updates get refreshed data regularly.
Video: Part 2 with Kevin Lee on nofollows, 302 redirects, branded content
He also went on the record on if SEO is harder than PPC.
SEO Recommendation: Screaming Frog
Search Engine Optimisation can refer to so many different types of actions. It can be about building links, growing authority, getting citations, or dealing with a thousand other important ranking factors. It can also be about fixing problems. For me, this is where Screaming Frog comes in as the top tool in any SEO’s arsenal. […]
Analytics Recommendation: Google Analytics
Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you simply want to know the basics about how your site is performing, you can find helpful stats on the homepage […]
Bing’s new robots.txt tester can help SEOs identify crawling issues
The new Bing Webmaster Tool can also be used to edit robots.txt files and check URLs for errors instantly.
How would an SEO agency be built today? Part 1: Consumers and trends
As agencies adapt to circumstances and discover new ways of positioning themselves, they can use their beginner’s mind and fuel a much-needed change for both clients and industry.
Website Builder Recommendation: WordPress.org
There are many ways to build a website, but for most small business purposes WordPress.org is the best choice. This is because it’s free, commonly used (so you can Google any problem you have), and exceptionally versatile. There is a reason why WordPress powers around a third of all websites, and that’s because it is […]
Google’s search terms move will make millions in ad spend invisible to advertisers
The change removes visibility into more than 20% of search terms, one agency finds.
Voice SEO: Different tactics required for Google Assistant, Siri and Alexa
Study by SEMrush found only 1% overlap in answers to the same voice queries across platforms.
Video: Search veteran Kevin Lee on why digital PR is key for SEO
Some call it barnacle SEO and it differs from online reputation management.
Is Apple getting real about search and about to take on Google?
Multiple indicators suggest Apple may be stepping up its search efforts.
Home activities structured data now supported by Google Search
Google just added new search development documents for this structured data type.
The average GMB profile has 73 reviews, 45 photos, 5 Posts and a star rating of 4.08
The findings come from an analysis of 2.4 million local listings in over 30 business categories.
Google tests reporting security issue false positives in Search Console
This should help sites that were mistakenly removed from Google search rectify the issue sooner.
Bing considers page quality before indexing
Bing does not want to index and show search results for low quality, spammy or manipulative content.
A deeper dive into more of the Bing Search ranking factors
Why author and site reputation, completeness of content, transparency of authorship and negativity are important to watch.
More than 70% of SEOs in the U.S. are men, make more than female colleagues
Men were also charging nearly 67% more than women for project work.
Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
Search Engine Land editors take a look back at the disruptions over the past few months, how marketers have adapted to the changes, and what the future may hold.
SEO horror stories: Here’s what not to do
These three real-life case studies are anonymized to share textbook examples of how not to approach search engine optimization.
Video: Pam Auugst on SEO automation & XML sitemaps
How automation can be a win for agencies and clients, and why sitemaps aren't set-it-and-forget-it.
Google to launch ‘enhanced news storytelling’ project with licensed content
But aggressive government intervention in Australia threatens Google's voluntary news licensing strategy.