Replay: The ins and outs of Shopify SEO
Go Fish Digital’s Chris Long and The Economist Store’s Ron Diorio share what SEOs and store owners need to know about setting up shop on the burgeoning e-commerce platform.
Topic: Search engine optimization
News filter added to Google Search Console performance report
You can now filter your News traffic in Google's performance report.
Twitter is now back in Google
After Twitter was hacked, Google removed the Twitter carousel from search - it is now back.
The most memorable Google algorithm updates of all time
Panda, Penguin and the Florida updates still loom large. What you can learn from their history.
4 common pitfalls to avoid when working with freelance writers [Video]
Prioritizing relationships with writers empowers them to create better content and puts processes in place for long-term content marketing success.
Does Google respect the URL parameters tool?
E-commerce sites should not make assumptions about Google’s crawling parameter - check the log files to confirm activity.
How Switching To HTTPS Helps Your SEO
Why are some sites HTTP and some sites HTTPS? If that’s a question you’ve ever asked yourself, then there are some fundamental things you need to know about the internet. Simply put, the S in HTTPS stands for secure and means that a site has a security certificate (more on that below). Back in 2017 […]
How to show up on Google Discover: Google’s latest guidance
The updated doc has guidance around article titles, enabling high-quality large images and having timely, engaging content.
Google Search drops tweet carousels after Twitter hack
Twitter had a serious and concerning security event Wednesday. Google has since removed tweets from its search results.
Replay: How to find (and foster) relationships with content writers
Content writers and agency owners share what brands must do to empower the people responsible for helping them rank and attract traffic.
Google will now notify GMB account owners by email when local listings suspended
Seen as a major step forward, the notice still won't explain the reason for a Google My Business account suspension.
When AMP and other Google initiatives go to the grave, are your SEO efforts going with it?
Before adopting, SEOs need to consider how long a new feature may be around for, the cost of implementation and maintenance, and whether increased visibility leads to increased revenue.
How technology is changing what it means to be an effective (search) marketer
Tools and tech to help improve analysis, decision making, and strategic planning.
Google Images adds more facts about images with the Knowledge Graph
If you notice more traffic to your site from Google Image Search, this may be why.
How to evaluate content quality with BERT
Using a code-free deep learning toolkit model to review grammar in your posts and could be used as one of several proxies for content quality.
Google Rich Results Test tool now out of beta
Google is deprecating the old Structured Data Testing Tool.
Replay: What SEO practitioners can do to make sites ‘algorithm-proof’
Enterprise SEOs talk content creation and optimization for the future.
Regular expression filter support coming to Google Search Console performance reports
This new support is mentioned in the Google help documents but does not seem to be live yet.
Google updated guidelines to say spam reports are not for manual actions
Google only uses spam reports to improve its spam prevention algorithms.
What will publishers do when Google lifts the AMP restriction on Top Stories? [Video]
If publishers can become eligible for Top Stories by optimizing their mobile sites for users, that’s a twofer that may signal the end of AMP.
What publishers need to consider before dropping AMP [Video]
BuzzFeed’s Matt Dorville shares what his publication is thinking about ahead of Google’s Page Experience update.
The pillars of successful link building
Create linkable assets and identify relevant opportunities to reach a wider audience.
Bing supports rel=sponsored & rel=ugc
You can use the rel="nofollow" or rel="sponsored" or rel="ugc" attributes, to "prevent the links from being followed by a crawler and from potentially impacting search rankings.
Bing’s search ranking factors; relevance, quality & credibility, user engagement, freshness, location and page load time
Want to know how Bing ranks web pages? Here is how Bing describes it within its own guidelines.
Bing updates its Webmaster Guidelines
These new Bing guidelines discuss the fundamental principles behind how Bing crawls, indexes and ranks content - make sure to review them.
Top 5 free backlink checkers you should be using
Backlink checkers cost a lot? Not necessarily. Check out these 5 free tools that do the job no worse than their paid alternatives.
How in-house SEO teams and enterprise tech can boost organizational efficiency
SEO shouldn’t be a solo endeavor — how to break down silos and make SEO a part of every team’s toolkit.
Google tests showing Analytics data in Search Console with ‘Insights’
With deeper integration with Google Analytics, Search Console can show you beyond the search results page how users are interacting with your web site.
Free Google product listings expand to knowledge panels in Search results
Plus, some early stats on the effect of free listings in Google Shopping.
Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land
He not only built one authority in the search news and conference business, but two!
How to diagnose and fix a search rankings dip
SEO tools and a process to determine what was hit and how to fix it.
Pro Tip: Table of contents can provide additional link options in organic search
By implementing anchor jumps that match a page element with the same ID, you may be able to gain some benefits in search and user experience.
Content marketing in times of disruption
What brands need to consider to produce timely content and stay relevant during market upheavals.
The need for (mobile) speed: Small improvements have a big conversion impact
A 0.1 second site speed boost increased retail AOV by almost 10%, Deloitte study finds.
Google confirms fixing issue with indexing Disqus comments
It is not clear how many blogs were impacted by this Google issue but it is now resolved.
Web Vitals come to Google’s Test My Site tool
The tool gives mobile speed and user experience recommendations.
What 20 years of Google algorithm updates say about what SEOs should focus on next
More than a history lesson: How to prepare for the next big Google update.
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.
Replay: BuzzFeed SEO lead talks the future of AMP
What SEOs need to consider before Google lifts the AMP restriction on the Top Stories carousel.
Google to see first U.S. revenue decline, including paid search, says forecaster
Google is predicted to see a 7% drop in paid-search revenue, driven primarily by a loss of travel ad spending.