Google’s /goto change: The latest challenge for third-party SEO data
Google’s /goto URLs add to a series of changes making third-party SERP data harder to collect and rank tracking less reliable.
Topic: SISTRIX
AI Overviews vs. featured snippets: What the data says about CTR, traffic, and conversions
How do AI Overviews and featured snippets compare? Read our guide on the key differences, the data, and how to optimize for each.
How to make prompt tracking much more accurate
AI answers are variable, but measurable. Use repeated runs, confidence intervals, and journey tracking to separate signal from noise.
How to use Google and LLM insights to improve international SEO
Turn Google and AI search signals into localized content structures that better match regional user behavior.
From paid clicks to answer equity: Your new 2026 search strategy
AI is crushing CTR. Learn to swap rented clicks for authority that powers answers, stabilizes leads, and protects margins.
March 2026 Google core update more volatile than December — here’s what changed
Nearly 80% of top results shifted as Google’s latest update hit aggregators and boosted brands, official sites, and data-rich sources.
Google core updates: What they mean and how to recover
Learn how Google’s core updates impact rankings, content quality, and visibility — plus key steps to diagnose losses and recover stronger.
Semantic depth in SEO: Go beyond keywords to rank higher
Semantic depth shows Google your content has substance. Learn how to cover topics thoroughly, build authority, and rank with context-rich content.
SEO reporting: How to track, prove & improve performance
SEO reporting goes beyond metrics. Learn how to build reports that highlight ROI, uncover insights, and align stakeholders on strategy and results.
Data providers: Google June 2025 core update was a big update
Google's June core update overall was a bigger update; where some sites hit by the previous helpful content and reviews updates some partial recoveries.
Why user-generated content works well for SEO
Google wants helpful, trustworthy content – and UGC delivers. Find out how to harness reviews, forums, and social posts for SEO.
What is technical SEO? The definitive guide
Learn what technical SEO is, why it matters, and how to optimize your site for speed, crawlability, indexation, and structured data—all in one expert guide.
Local keyword research: Boost local SEO with the right terms
Discover how to uncover high-impact local keywords that drive foot traffic, leads, and visibility. Dominate local search with smarter SEO targeting.
Data providers: Google March 2025 core update had similar volatility to the previous update
Now that the March 2025 core update is done rolling out, we can compare it to the previous core updates - and it seemed pretty similar to the December 2024 core update.
Google change disrupts SEO tools, resulting in data blackouts
Many popular SEO rank and data tracking tools stopped reporting data following a Google change on Jan. 15.
Data providers: Google December 2024 core update was more volatile than last
This last Google core update was more impactful than the November core update but not the August or March 2024 core updates.
Data providers: Google November 2024 core update was less volatile
This last Google core update was less impactful than the August core update and some other core updates.
How to analyze your SEO competitors to find opportunities
Gain the upper hand in search by analyzing your competitors' strengths and weaknesses in on-page, content and technical optimization.
Data providers: Google August 2024 core update was very volatile
Google said the March 2024 core update was their biggest core update but the August 2024 core update did shake things up, in a big way.
How Google Search ranking works
An in-depth analysis of how Google's complex ranking system works and components like Twiddlers and NavBoost that influence search results.
The rise of forums: Why Google prefers them and how to adapt
Discussion boards are cool again. Find out why Google now prioritizes them and how to foster community and engagement on your niche website.
6 things you should do after a Google core update rollout completes
A step-by-step guide on how to analyze and respond to Google's core algorithm updates, from assessing the impact to planning for recovery.
Google’s shifting approach to AI content: An in-depth look
A deep dive into the proliferation of AI-generated content, its impact on search quality, and the future of combating spam.
Data providers: Google November 2023 core update was more volatile than the October 2023 core update
Keep in mind, the November 2023 Reviews update overlapped with this core update and is still rolling out.
Data providers on the Google October 2023 core and spam update
This was a very big set of Google updates, here is an analysis.
How the August 2023 Google core update compared to March 2023 core updates
We asked some of the Google tracking data providers for data on the latest Google algorithm update.
How to optimize for search intent: 19 practical tips
From classifying user intent to analyzing SERPs, learn practical steps to align your content with what searchers are looking for.
Keyword difficulty in SEO guide: Everything you need to know
Here’s what keyword difficulty means for SEO, how the score is measured and tips for using it to get better results.
How to demonstrate E-E-A-T in AI-generated content
The concept of E-E-A-T, Google's template for search quality, can help us assess and improve the quality of AI-generated content.
9 tips to get the full SEO benefits of long-tail keywords
Using long-tail keywords can be powerful and effective for SEO. Learn why it’s important to use them strategically – and how to do it.
How to create an enterprise SEO monthly report
An enterprise SEO monthly report has metrics like ROI that your C-suite can understand. Learn how to create an enterprise SEO monthly report.
Google search responds to BankRate, more brands using AI to write content
In short, don't produce content that is written just for search ranking.
Ranking data during the December 2022 Google helpful content update and link spam update
The data providers sent us data looking at the Google Search results over the last couple of weeks.
3 big reasons businesses can be thankful for SEO
As we head into the holiday season and a time of giving thanks, here are three reasons businesses can be thankful for SEO.
25 tips to optimize your content for people and search engines
Content optimization today should combine a user-first approach with a good grounding in SEO. Here's how to get the right balance.
Google’s September 2022 core update hit fast but was less significant than previous updates
The data is in from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Google July 2022 product reviews update had very little ranking volatility, say data providers
As a reminder, this update started on July 27th and ran for six days through August 2nd.
Should your business ever take a break from doing SEO?
SEO is not once and done. If you’re thinking about putting your SEO campaign on hold for a while — don’t. Here’s why.
Google’s May 2022 core update was significant and hit fast
The data is in early from the tracking tools and here is what these tools are showing with the latest Google algorithm update.
Core web vitals vs. page experience: How they are different
Core web vitals are important, but they're just one part of page experience. At SMX Next, Diane Kulseth showed how marketers can optimize for all of these signals.