Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search removes View Image button and Search by Image featureFeb 15, 2018 by Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Looking at marketing automation platforms? We compare 14 vendors Jan 25, 2018 by Digital Marketing Depot Virtually every marketing automation platform provides three core capabilities: email marketing, website visitor tracking and […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Hotel Ads moving out of beta to general release with KoddiJan 23, 2018 by Susan Wenograd The release opens up another paid channel for hotel marketing. How AI can uncover […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Hurricane Irma was the No. 1 top trending Google search in the US & globally for 2017Dec 13, 2017 by Amy Gesenhues Google has released its top trending searches of the […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google revamps its SEO Starter GuideDec 12, 2017 by Barry Schwartz This is the first update of the SEO starter guide in several years. A balanced approach to data-driven SEODec 12, […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Santa Tracker is live, counting down the days until Christmas with holiday games & resourcesDec 4, 2017 by Amy Gesenhues This year’s Google Santa Tracker comes with coding games, an […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google officially increases length of snippets in search resultsDec 1, 2017 by Barry Schwartz Company says change is meant to provide more descriptive snippets. Merkle: Black Friday, Cyber Monday sales from […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google warns webmasters not to use misleading event markupNov 27, 2017 by Barry Schwartz Google can penalize your website if you use event markup in a misleading manner. Looking to get […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google home page search box now shows you recent searches by defaultNov 21, 2017 by Barry Schwartz Even former Google search executive Matt Cutts calls this new Google search behavior “super […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google adds new features to its job listings search tool released earlier this yearNov 15, 2017 by Amy Gesenhues Salary, location and application details are now included directly in job listing […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to sell more this holiday season with Google’s updates to shopping ads Oct 25, 2017 by Frederick Vallaeys Contributor Frederick Vallaeys shares techniques to get the most out of […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Posts can now be automated with new API supportOct 16, 2017 by Barry Schwartz Google My Business API version 4.0 adds new features, including the ability to manage your Google […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 5 ways to balance technical & non-technical SEOAug 8, 2017 by Jim Yu Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google begins rolling out messaging feature within Google My BusinessJul 12, 2017 by Barry Schwartz You can now message with your customers directly via your Google local panel in mobile search. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more ‘OK Google’: Cortana can now be the default assistant on AndroidJun 19, 2017 by Greg Sterling It’s Cortana you’ll get when you long-press on the home button. 7 changes […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google’s mobile-first index likely not coming until 2018 at earliestJun 13, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: WSJ: How Siri went from virtual assistant market leader to laggardJun 8, 2017 by Greg Sterling Internal cultural issues and employee departures have impacted Siri’s evolution. Voice search becomes voice action: […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Study: Top-ranking page in Google ranks for a thousand other queries, tooMay 9, 2017 by Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say […]
Now that Google no longer regularly announced algorithm updates, it can be hard to tell when your site's been hit by one. Luckily, there are steps you can take to determine if you've been hit. Contributor Mark Traphagen sums up a session from SMX West on this topic.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says it has now tracked 4 billion store visits from adsMar 29, 2017 by Ginny Marvin The company says thousands more advertisers will gain access to store visits data as […]
Here is our first report from an SEO data provider that analyzes 300 domains after the Google Fred update.
Contributor Dan Sharp shares an experiment in which his company was able to hijack rankings -- from Google itself. See what they learned in the process.
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Unconfirmed Google algorithm update may be better at discounting links and spamFeb 3, 2017 by Barry Schwartz Did Google update their Penguin algorithm? Did Google block private blog network links? Something […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google says Dynamic Search Ad targeting will soon get better Jun 30, 2016 by Ginny Marvin Query matching set to improve over several months. Learn how to drive more conversions with […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Moz launches comprehensive keyword research tool ‘Keyword Explorer’May 3, 2016 by Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing purple “Ad” label in MapsApr 25, 2016 by Ginny Marvin The ad label matches the advertiser’s pin on the map. Five reasons why GTIN should be your new favorite […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEOs, SEMs, Analysts & Developers: Teams Save Up To 20% At SMX West Nov 30, 2015 by Search Engine Land Do you manage the search marketing team at your company or […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Gmail Search Field Trial Adds Calendar Results To Google Search Google keeps increasing the amount of information it will show from your Gmail account within your Google searches, if you’re part […]
Editor’s Note: This is the first in a series of articles looking at the aftermath of Google’s Panda algorithm update, which launched February 24, 2011.) Two years ago today, Google sent shockwaves through not only the SEO industry, but also through online publishing in general when it launched the Panda algorithm update. It was originally […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Adds Christmas & Hanukkah Decorations To Search Results If you go to Google and search for variations of either [christmas] or [hanukkah], you will see Google has dressed up the […]
Beginning today, my Link Week column will be devoted to link building tool reviews. Each review will focus on how the tool works and provide tips on how you can use the results to build links. If you’re on the fence about buying a tool, hopefully my reviews will help with your decision making process. The […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Testing Instant Previews On Ads (Here’s What It Looks Like) Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Demand Media: Panda’s Impact On eHow.com “Significantly Overstated” Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement […]
Demand Media says recent reports have “significant overstated” the impact of Google’s Panda update on eHow.com, its flagship website. In a brief statement issued early this morning, the company says: Certain third parties that have published reports attempting to estimate the effect of recent search engine algorithm changes made by Google on traffic to the […]
After escaping damage in the first rollout of Google’s Farmer/Panda update, Demand Media’s eHow.com was reportedly not as fortunate in this week’s expansion. Sistrix, one of the companies that’s been tracking the impact of Google’s changes, says that eHow.com was hit hard by the latest Panda update. We already reported the Sistrix (and other) numbers […]
It’s only been 48 hours since Google expanded the Panda/Farmer update to all English language searches outside the US, and we’re already seeing reports about who the early winners and losers are. In some cases, the names are familiar if you followed the original reports when the algorithm change first hit in the US in […]
It has been a little over two weeks since “hell broke loose” with Google’s Farmer/Panda algorithm update. Some sites that had been relying heavily on organic traffic saw that traffic plummet, while others gained. The changes impacted roughly 12 percent of US search results according to Google. The Online Publishers Association estimated that the changes […]
Some have speculated that Google made the “Farmer” update to help its advertisers, and its own bottom line, but data from large search marketing agencies shows revenue wasn’t the search engine’s primary signal. Yet, data from Efficient Frontier and the Rimm Kaufmann Group indicate that revenue-per-click is showing a modest improvement, all the same. Both […]
As search industry analysts continue to review the fallout from last week’s Google Farmer update, we’re getting new snapshots of what sites were hurt and which ones have survived the crosshairs of Google’s latest algorithm change. One such analysis from SearchMetrics confirms much of what’s already been reported, but also adds several new names to […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How To Make A Great First Impression With Ad Copy + Landing Pages A good referral may still be the best way to find a consumer driven business. However, with more […]