Topic: Social Security number

SearchCap: The Day In Search, July 7, 2009

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Sublinks As Sub Listings Being Tested This morning, I reported at the Search Engine Roundtable that Google was testing some type of sublink to the search results, to show additional […]

Real Estate Search Engine Zillow Opens “Mortgage Marketplace”

Zillow doesn’t see itself as a real estate “vertical.” Instead, it regards itself as a media company that creates advertising opportunities around what is arguably the most significant “life events” purchase: buying a home. In that spirit, the company is developing numerous interesting marketing vehicles aimed at consumers in all phases of home buying (and […]

Google Wins Upside Down Social Security Number Privacy Lawsuit

Eric Goldman reports Google has won the Jayne v. Google Founders lawsuit (PDF). The suit was filed by Dylan Stephen Jayne against Google for $5 billion. Jayne claimed when you turn his social security number upside down, it spelled Google. In any event, a United States court of appeals for the third circuit dismissed Jayne’s […]