This day in search marketing history: January 13
Google's Matt Cutts search integrity tour, plus: core updates, Carol Bartz becomes Yahoo CEO, Baidu censors Google and more.
Topic: United States Capitol
PPC 2021 in review: Privacy and automation force advertisers to adapt
From the deprecation of broad match modified keywords to FLoC to RSAs becoming the default, PPC professionals dealt with a lot of change in 2021.
‘You got into Harvard Law?’ ‘What… like it’s hard?’ World Intellectual Property Day; Monday’s daily brief
Plus, Facebook announces new tools for Business Suite Manager
Can you believe we’re talking about in-person events?; Thursday’s daily brief
Plus, Google blocked 3.1 billion ads that violated their policies last year
Google blocks 3.1 billion ads in a tumultuous 2020, says annual Ads Safety Report
The report lists misinformation around COVID-19 and the political climate as well as ad fraud as top concerns last year.
Google pauses all political ads through inauguration
Amidst the volatile US political climate, Google has banned all ads mentioning political topics until after the inauguration.
Facebook blocks Trump for remainder of term while Twitter sets permanent ban
Numerous advertisers have paused their social media campaigns over the events at the Capitol.
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook
LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event – political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight fantastic […]
Google To Join Anti-SOPA “Blackout Day” With Home Page Protest
Google has confirmed to several media outlets (initially CNET) that it will join other prominent websites tomorrow, including Wikipedia, in protesting the Stop Online Piracy Act (SOPA) and Protect IP Act (PIPA) bills. While Wikipedia has said it will go dark, Google will link to anti-SOPA information on its homepage. Still, that information will be […]
Mr. Search Marketer Goes To Congress (Part 2)
Going to Washington, D.C. to represent our industry to Congress was a great honor and the highlight of my career as an online marketer. It happened so fast, I never really had time to think about it, and I’m glad I didn’t because I probably would have freaked out. We had fun, saw the sights, […]
Google The “Moral Compass” Of The US Justice System?
What’s Obscene? Google Could Have an Answer from the New York Times documents a case that is underway in the US legal system where Google Trends was brought in to determine the morality of what is sexually explicit content. The case is about a Florida-based porn web site that the state wants to prove is […]