Would you have pursued a four-year degree in PPC or SEO?; Tuesday’s daily brief
And, the Marketoonist provides some perspective on what consumers really care about.
Topic: Wall Street Journal
WSJ: GoogleBot can add products to shopping carts
Make sure to double check those abandoned cart metrics; they may be inflated.
SearchCap: Google Image search change, WSJ first click free & new Google ad extensions
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: No more free ride: Wall Street Journal pulls content out of Google’s “First Click Free” programFeb 16, 2017 by Danny Sullivan WSJ move might cause other publishers to remove content from […]
Report: Last Week’s Google Update Benefited News & Magazine Web Sites
Maybe the Google Trends update from last week is also used in Google's latest algorithmic update from last week? New SearchMetrics report shares some data around that.
Given Nextag’s Lack Of Transparency, Its WSJ Opinion Piece Asking For Google Transparency Isn’t Wise
Nextag CEO Jeffrey Katz is out today in the Wall Street Journal with an opinion piece taking Google to task over a lack of transparency and fairness. Perhaps it’s not the smartest move, given that all his arguments can be neatly turned back against Nextag. Moreover, unlike Google, NexTag is probably in violation of US […]
SearchCap: The Day In Search, February 27, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More Google has confirmed a new Panda update at the same time that it’s […]
FTC’s Google Probe Moving Ahead, WSJ Reports
The seemingly inevitable antitrust investigation of Google appears to be taking another step forward, with the Wall Street Journal reporting that the US Federal Trade Commission is “poised” to serve the company with subpoenas as part of a probe. Google may receive the FTC demands within days, and other companies may get similar requests asking […]
Internal Google Document Reveals Struggles Over Data, Privacy: WSJ
Google’s internal debates over privacy and how to monetize the mountains of data it has about its users — including whether to monetize it at all — are detailed today by the Wall Street Journal. The lengthy article examines a confidential, seven-page “vision statement” that made the rounds at Google as far back as 2008. […]
WSJ: Advertisers Doing More And Less With Search
In case you didn’t see it there was an article in the Wall Street Journal this morning that seeks to capture a kind of shift or broadening of advertisers’ attitudes toward search marketing. Formerly search was something of an island and not well integrated into wider marketing campaigns. Many search + display studies and several […]
WSJ: Yahoo Getting Unfair Shake In Wake Of Search Deal
An opinion piece in the Wall Street Journal this morning makes the case that investors have overly punished Yahoo for its “no-cash-upfront” search deal with Microsoft. The piece cites continued growth in Yahoo uniques and page views and the myriad Yahoo properties that are at the top of their respective categories: Despite all the turmoil at […]
Google Using Algorithm To Find Potential Defectors
According to the Wall Street Journal Google is trying to apply its own search techniques to the problem of employee retention: Concerned a brain drain could hurt its long-term ability to compete, Google Inc. is tackling the problem with its typical tool: an algorithm. The Internet search giant recently began crunching data from employee reviews […]
Microsoft & Yahoo Said To Be Talking Merger, Cooperation
Both the New York Post and the Wall Street Journal are reporting that sources say Microsoft and Yahoo are talking again about how they might merge or cooperate.