What is web copywriting?
This is a complete guide to web copywriting, including tips, examples, helpful strategies, and more.
Topic: Web Content
The truth about byline dates in SEO (and how they really affect visibility)
Learn how Google interprets byline dates, published vs. updated dates, schema signals, and how freshness impacts rankings, trust, and click-through rates.
Improving or removing content for SEO: How to do it the right way
Here's a step-by-step process for determining whether you should improve or remove older content – and how to do it.
Google reiterates guidance on AI-generated content – write content for people
Also consider evaluating the "who, how and why" of your content.
Outgoing links: Are they beneficial for your site or not?
When it comes to SEO, some questions divide the industry. The potential benefits of outgoing links is one example. Learn more here.
Creating new content vs. optimizing old webpages: Which is better for SEO?
You want the overall quality of your website to be high, not just the new webpages you are creating now or in the future.
Google tests multiple contextual links in featured snippets
Google confirms Google-generated web stories as featured snippets are not a great experience for searchers.
Now we know: Here are Google’s top 3 search ranking factors
Google's Andrey Lipattsev reveals links, content and RankBrain are the top three ranking signals in Google's search algorithm.
Google’s Matt Cutts Loses His Body To Stress Importance Of Body Content To Search Engines
Matt Cutts, Google’s head of search spam, posted a fun video where fellow Googler, Michael Wyszomierski, cropped out his body in the video to make a point. The statement Matt made was that there is importance of content in the body of a page and not just the header, such as the title tag. If […]
The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come
Last week, Google announced the EMD Update, a new filter that tries to ensure that low-quality sites don’t rise high in Google’s search results simply because they have search terms in their domain names. Similar to other filters like Panda, Google says EMD will be updated on a periodic basis. Those hit by it may […]
Google Panda Update 2.4: Panda Goes International, In Most Languages
Google has just announced that their “Panda” rankings changes, first launched in the United States in late February and rolled out to English language indices internationally in April, have now launched internationally in all languages other than Chinese, Japanese, and Korean. Their post notes that for non-English indices, this change impacts 6-9% of queries (vs. […]
Mahalo’s Calacanis: Time To End The Content Farm Arms Race
No stranger to controversy, Mahalo CEO Jason Calacanis threw down a gauntlet at his “content farm” competitors, arguing they’re polluting the web and angering Google, to the detriment of searchers and their own companies.
The Rise And Fall Of Content Farms
With Demand Media having gone public last week, it is worth taking some time to discuss the future of content farms. Clearly, lots of people are seeing value in the business model, as shown by the street’s willingness to accept the IPO, and the acquistion of Associated Content by Yahoo! last May. But what is […]
Living Content: It’s What People Want
Most web content is barely alive, even when it is first written. It is pumped out by content mills, optimized and uploaded. This kind of bulk content is often referred to as backfill content. I prefer the term “landfill content.” Dead and rotting from day one. In sharp contrast, living content is quality content. It […]
Forget Domains & Hosting: International Web Content Management Is King!
Is your international search marketing suffering from content avoidance syndrome? Are domains and hosting top of the list with a little dabbling in managing duplication? It's not too late - if you've recognized the problem you're halfway to solving it and focusing more on content investment!
Google SVP Rosenberg’s Tome On Social Challenges, The Internet And Google’s Future
Google’s SVP of Product Management Jonathan Rosenberg posted yesterday on the Google Blog, turning an internal memo into a public article. He used the occasion of the US President’s Day holiday to discuss Google’s sense of the political and social challenges of the moment as well as a vision for the future of search and […]
Is Your Website Copy Crystal Clear?
Pretend you don’t know anything about what your company offers and you stumbled onto it somehow. Can you tell immediately what it’s all about? Can the search engines? Do this exercise with each inner page of the site as well. Is what each page has to offer truly crystal clear? Or does your website presume […]
How Many Words Should My Articles Be To Rank Well?
Aaron Wall has an excellent write up named Optimal Word Count & Web Page Copy Length. In short, Aaron explains that there is “no universal correct or incorrect answer to how much content is right.” Aaron then goes through tips on how to write good content, that is easy to read and “optimized for user […]