Google’s latest close variants change has search marketers rethinking keyword match types
Here's what some marketers are saying about the move to include same meaning queries in exact match close variants.
Topic: Yosemite National Park
Google’s exact match close variants expand again: Now include same meaning variations
Exclusive: The latest machine learning-powered update to close variants means exact match will match to the intent of the query.
SearchCap: SEO Evolution, Megalytics & SEO Migration
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search Ascending: The New Brand Strategy Advertisers have long used paid search as a direct response tool to reach consumers who are ready to make a purchase, but columnist John Cosley […]
Apple Webcrawler: More Potential Evidence Of Search Ambitions
Apple Insider reports on the discovery of a web-crawling bot originating from Apple’s servers. It was first “outed” by developer Jan Moesen. This is what Moesen saw: Moesen reports that the bot is only crawling HTML, “not the CSS, JavaScript or image files.” Then he asks whether this is an “official Apple project” or just “someone crawling the web […]
SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Releases Penguin 3.0 — First Penguin Update In Over A Year Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed […]
Apple Capturing Spotlight Search Query Data, Sharing With Bing
An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as Wikipedia, Maps and Fandango that also show up in results. Bing’s role in Spotlight wasn’t […]
SearchCap: Bing’s 5th Birthday, Connect Google+ Pages & China’s Censorship
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: New: Connect Your Google+ Business Page To Your Google Maps Listing Google has now enabled those with Google+ business pages to connect their page to their local business listing on Google […]
SearchCap: Mac Spotlight Drops Google, DuckDuckGo Added To Safari & Google Eyes Free
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big […]
Big Win For DuckDuckGo: Apple Adding To Safari As Private Search Option
DuckDuckGo, the search engine that positions itself as a completely secure and private search engine, is getting a big boost. Apple is making it part of Safari in the next versions of Mac OS and iOS as an option that users can choose. DuckDuckGo is now featured as an option that will be part of […]
SearchCap: The Day In Search, October 1, 2013
Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Maps Roundup: Google Avoids Waze Antitrust Fight, Scout Social Mapping, deCarta Route Patent Google spent just over $1 billion to take Waze away from Facebook, Apple or Nokia and Microsoft. It […]
Yosemite National Park Gets A Google Logo To Mark Its 123rd Birthday
Today’s Google logo celebrates the Yosemite National Park, which congress established as a national park on this date in 1890. The logo includes a collection of badges with “Google” front and center on a yellow badge featuring the park’s famous Half Dome Mountain. A John Muir Trail (JMT) badge is included along with others to […]
Live Blogging The “Google Instant” Press Event & How To Watch Live
Google’s holding a highly anticipated “can’t miss” press event today. The news? Perhaps the new results-as-you-type your search feature that started showing today. Perhaps something else. We’ll know at 9:30am Pacific Time today, when the event gets underway. Stay tuned for live blogging. UPDATE: For more, see our article, Google Instant: The Complete User’s Guide. […]
California Wildfires: August & September 2009 Edition
Yes, parts of California are burning again — and the map makers are at work. Fires are often breaking out, so at the top of the story, maps to places currently in the news. Below that, general resources to check since this page was last updated. Update: September 1 Los Angeles area fires: Mount Wilson, […]
SearchCap: The Day In Search, March 28, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Google Adds 13 Metro Areas To Street Views, Plus New API Support
The Google LatLong Blog announced the expansion of street views to Google Maps. Google added 13 new metropolitan areas and Yosemite National Park. The 13 metro areas include Albuquerque, NM, Anchorage, AK, Austin, TX, Cleveland, OH, Fairbanks, AK, Little Rock, AR, Madison, WI, Nashville, TN, Rockford, IL, Richmond, VA, Spokane, WA, St. Petersburg, FL, and […]