SearchCap: Google Penguin 3.0, Apple Spotlight & IAB Digital Advertiser Numbers
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
From Search Engine Land:
- Google Releases Penguin 3.0 — First Penguin Update In Over A Year
Google has confirmed to Search Engine Land that it updated its Penguin filter on Friday. Penguin targets sites deemed to be spammy, especially those found in violation of Google’s guidelines about linking. Some noticed major changes in Google search results beginning late Friday night US time and speculated that this was due to the long-awaited Penguin Update that Google had said to expect this […]
- Google Testing New Ad Formats For Movies, Music In Anti-Piracy Effort
Today, Google published a report on how the company fights piracy. As part of this, Google provided updates on new ad formats its using to point users to “legitimate sources of music and movie downloads”. The newest format, which we have just seen in the wild, shows a list of ads in a card at […]
- After More Than Two Years, Google Finally Releasing New “Pirate Update” To Fight Piracy
In August 2012, to stem accusations that it doesn’t do enough to fight piracy, Google released what’s known as the Pirate Update, a system that penalized sites deemed to be violating copyright laws. Next week, Google is finally going to refresh that system to catch new offenders and release others that may have cleaned up […]
- First Half Ad Revenue: Search Dominates PC Ads But Not Mobile
The IAB has released its first half 2014 digital advertising revenue figures. Total US digital revenues grew 15 percent compared with a year ago to $23.1 billion. Total second-quarter revenues were roughly $11.7 billion. Paid search was the largest single category of online advertising, though its overall share of the pot declined from 43 percent to 39 […]
- Apple Capturing Spotlight Search Query Data, Sharing With Bing
An improved Spotlight Search is a central feature of Apple’s new Yosemite operating system for the Mac. As reported when Yosemite was announced in June, Spotlight searches your desktop but also provides web search suggestions from Bing. There are a number of structured data sources such as Wikipedia, Maps and Fandango that also show up in results. Bing’s role in Spotlight wasn’t […]
- An SEM Christmas Carol: Q4 Past, Present & Yet To Come
SEM no longer lives in a vacuum, Columnist Susan Waldes argues. Do you have the resources to thrive in an increasingly complex future?
- Traits To Hire In A Link Builder
Link building requires a very particular set of skills. Contributor Jon Ball shares his thoughts on what to look for when hiring a link builder.
Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:
- Apple Earnings: $42.1 Billion, Driven By Nearly 40 Million iPhones Sold
- What Should Yahoo Do? Buy More Mobile Reach, Revenue
- TLC’s Cake Boss To Host Interactive Live-Streamed Holiday Cooking Show
- Live Blog: The Entertainment Industry & Cross-Platform Marketing
- Live Blog: Guardians Of The Galaxy Director James Gunn On Entertainment & Technology
- Mobile & Social Ads Power First-Half US Digital Revenues Of $23B [IAB]
- Native Advertising: Inspired Or Invasive?
- How To Convince Management To Invest In Content Marketing
- Google Gives Stephen Colbert A Half Inch After Comedian Spotlights Bad Info In Search Results
- Snapchat’s First Ad Is For The Ouija Movie
- Google Touts Its Progress In Piracy Battle, Announces New Ad Format & “Pirate” Algorithm Update
- Snapchat Will Run Its First Ad This Weekend. Watch Before It Disappears
Search News From Around The Web:
Industry
- (587/2) What do ex-Googlers wish they would have done at Google upon reflection after leaving the company?, Quora
- Google removes results linking to stolen photos of Jennifer Lawrence nude, The Guardian
Local & Maps
- Diving Deep Into the 2014 Local Search Ranking Factors Report, CanuckSEO
- New Google Mobile-Local Results? – Local SEO Guide, www.localseoguide.com
- Remove Images From Google Maps Views, Google Operating System
Searching
- Through the Google lens: search trends October 10-16, Official Google Blog
- Stephen Colbert Has a Mock Feud With Google Over Search Results, New York Times
SEO
- Google Penguin 3.0 first analysis, goralewicz.co
- Patterns Among Templates Lead to Clues About Entities, SEO By The Sea
- Google Enriched Results Patent, SEO By The Sea
- Google Penguin 3.0 Roll Out Now Complete, Search Engine Roundtable
- Google Penguin 3.0: No One Can Predict Recovery Yet, Bill Hartzer
SEM / Paid Search
- 7 More Questions To Ask A Prospective Pay Per Click Agency, www.ppchero.com
- Running Effective PPC Campaigns In The Legal Industry, PPC Hero
Search Marketing
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