Traffic from Image’s Swipe to Visit feature now appears in Search Console

Data is available under the new ‘Amp on Image Results’ search appearance.

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Visitors that arrive on your pages via Google Image’s Swipe to Visit feature are now accounted for in Search Console under the new “AMP on Image Results” search appearance, Google announced Wednesday.

Swipe To Visit 1
Swipe to Visit in action. Source: Google.

Why we should care

Image search is one way publishers can draw traffic to their websites and Swipe to Visit may make it easier for users to move from Image search results to your pages. 

Having Search Console data on how users arrive on your site can help you optimize for their journey and inform your SEO and overall business strategy.

To see the data, login to Google Search Console, click on the performance reports and select “Image” from the “Search type” filter.  Then click “+ New” and click on “Search appearance” and select “AMP on Image result” from the menu.  This will show you click and impression data for the Swipe to Visit feature in Google Image Search.

AMP On Image Result
The Amp on Image result filter as it appears within Search Console.

More on the news

  • Swipe to Visit is an Image search UI feature that creates a preview of the associated website’s header. Users can swipe up on the preview to go directly to the corresponding page.
  • It is only available for AMP-enabled sites; publishers already supporting AMP do not need to take any further action to enable this feature.
  • Google teased Swipe to Visit at I/O earlier this year and launched it on July 25.

Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.

About the author

George Nguyen
George Nguyen is the Director of SEO Editorial at Wix, where he manages the Wix SEO Learning Hub. His career is focused on disseminating best practices and reducing misinformation in search. George formerly served as an editor for Search Engine Land, covering organic and paid search.

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