User-Generated Content — The secret SEO weapon

Learn how UGC can improve all your search marketing KPIs, including page rankings and Google Ads click-through rates.

Opinion
Stealth Figher Plane 1920

User-Generated Content (UGC) is one of the most cost-effective ways to create a highly successful, long-term SEO and conversion strategy. This report from Shopper Approved covers the various tools used to generate and distribute UGC, as well as how it works to improve online visibility in search results, and how it drives traffic and sales. It also addresses the underlying psychology behind UGC, why it matters, and how it works to influence decision-making.

This report will show you how UGC can improve all your marketing KPIs for eCommerce websites:

  • Increase page rankings
  • Increase organic traffic by up to 400%
  • Double customer lifetime value
  • Generate up to a 75% conversion rate on product pages
  • Increase Google Ads click-through rates up to 20%
  • Reduce customer acquisition costs

Learn more. Visit Digital Marketing Depot to download How To Optimize SEO With UGC.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Digital Marketing Depot
Contributor
Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

Get the newsletter search marketers rely on.