Video: Details On Setting Your Site’s Geographic Target In Google Webmaster Tools

Google launched the set geographic target feature in October of last year. Since then, many webmasters began experimenting with it and I have personally not seen too many complaints about it, which is always a good thing. Google’s Webmaster Central team said they have been receiving some questions on the tool, so they have decided […]

Google launched the set geographic target feature in October of last year. Since then, many webmasters began experimenting with it and I have personally not seen too many complaints about it, which is always a good thing. Google’s Webmaster Central team said they have been receiving some questions on the tool, so they have decided to produce a video to answer some of those questions.


In the video, Webmaster Trends Analyst Susan Moskwa explains how Google determines where you site is located and how that might impact how it ranks in their local search engines. In addition, she explains that not all geo-specific sites do not use TLDs that match the country of origin; that is where this tool comes in. Here is the video:


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

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