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    Video: Frédéric Dubut of Bing on core ranking, spam fighting and much more

    The Lead PM of Bing’s Core Ranking Team sat down and answered some questions around how Bing Search works.

    At SMX East last week, I sat down with the lead PM of Bing’s core ranking team, Frédéric Dubut, to ask him questions around how Bing search works. We discussed everything from crawling, indexing and rendering, to spam fighting and even core ranking.

    Did you know that Bing is actively downplaying any personalization it does for its search results? Did you know that Bing doesn’t seem to use Facebook data anymore for search? There is a lot in this video that is pretty fascinating around Bing Search works.

    Watch our video interview below:

    I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


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    About the Author

    Barry Schwartz
    Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

    In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

    Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.