Video: IBM’s SEO, Tanu Javeri, on importance of internal linking and video SEO

Working in a big enterprise like IBM can be really impactful and rewarding.

Chat with SearchBot

I had the opportunity to sit down and chat SEO with the Senior Global SEO Strategist at IBM, Tanu Javeri. In our video interview we discussed how small changes to internal links within the IBM domain can result in huge gains in search rankings for some targeted keywords and pages.

We also chatted about the challenges and ultimate rewards the internal SEO team at IBM sees on a daily basis when it comes to doing SEO at such a massive, well respected, and large organization.

Here is the video:

I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here.


About the author

Barry Schwartz
Staff
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

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