Video: Mike Blumenthal on review attribution in local search

Reviews can be used for a way to speak to your customers and as a competitive intelligence tool.

Chat with SearchBot

In part one of my recent interview with Mike Blumenthal, local SEO expert and co-founder of customer experience management platform GatherUp, we spoke about the lack of resources Google allocates to addressing spam on Google Maps. Here, in part two, we talked about the importance of review attribution for local businesses on Google Maps.

Reviews are not just a way for you to get stars on your Google Maps listings but a way for you to listen to what your customers are saying. You can use these reviews as a content driver for your content strategy.

Reviews can also be used as a way to learn more about your competitors, a competitive intelligence solution, if you will.

While Google may not invest a lot in spam mitigation in Google Maps, it does invest a lot in other areas.

Here is part two of our interview:

If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here.

About the author

Barry Schwartz
Barry Schwartz is a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on Twitter here.

Get the must-read newsletter for search marketers.