Views per Session and Average Session Duration now available in GA4

Advertisers should be aware that the difference in session counts between UA and GA4 can vary from business to business.

Chat with SearchBot

Google Analytics 4 (GA4) now has two new metrics available in Explorations and Reporting Customization.

Google Analytics Product Manager Carly Boddy tweeted about the two new updates yesterday.

Why we care. Advertisers and brands should take notice of the new metrics available and utilize them however they see fit to measure performance for their own accounts.


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About the author

Nicole Farley
Contributor
Nicole Farley is the founder of Web Sprout, an inbound marketing agency. She formerly was PPC Editor for Search Engine Land (from 2022-2023), covering paid search, paid social, Google Analytics and more. In addition to being a Marine Corps veteran, she has an extensive background in digital marketing, an MBA and a penchant for true crime, podcasts, travel, and snacks.

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