Why SEO right now?

Take the opportunities presented by this particular moment in time to drive towards a bigger and more integrated role in business for SEO.

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SEO has always been of great importance, but has sometimes lacked buy-in and visibility. But with the pandemic, there has been a marked shift in attitudes towards SEO, with all eyes on companies’ digital presence as the primary shop-front for customers.

Take e-commerce as an example: while digital participation has been growing steadily for years, the pandemic has forced people online. Last years growth was equal to the growth of the previous ten years!

Regardless of whether this is sustained, or if it normalizes in the coming months, companies have had no choice but to pay more attention to their digital presence, and how users find their site online. And unlike most digital marketing channels, SEO performance can be impacted by anyone in a company whose work touches the website, for better -or often for worse.

SEO practitioners’ goals are twofold: to capitalize on SEO opportunities and to minimize SEO risk. Read this guide from Conductor to learn more.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.


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Digital Marketing Depot
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Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.

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