SMX® - Search Marketing Expo & Conference series

WPP To Consolidate Search Agencies Under GroupM And Outrider Brand

By Greg Sterling

Published: February 13, 2008 at 11:53 am

Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for its Smirnoff campaign.

This consolidation creates a global search agency with offices on multiple continents.

Explore more on

Advertising agency GroupM New York Search engine marketing WPP plc Yahoo!

Add Search Engine Land as a preferred source on Google

Editorial disclosure

Contributing authors are chosen for their expertise and work under the oversight of the editorial staff. Search Engine Land is owned by Semrush. The contributor was not asked to mention Semrush; the opinions expressed are their own.

About the author