Meta rolls out ads globally on Threads feed
Advertisers will be able to reach the 300 million monthly active Thread users with Meta's targeting capabilities.
Topic: GroupM
Global ad revenue to top $1 trillion, dominated by Google and Meta
The growing dominance of digital platforms is a signal for advertisers to adapt strategies and embrace AI to stay competitive in a rapidly evolving market.
GroupM teams up with YouTube, Disney and NBCU to transform streaming ads
The GroupM Ad Innovation Accelerator program is planning to transform the conventional 30-second ad spot.
CTV ad spend hits record-breaking $1 billion in June
Ad intelligence provider Vivvix (Kantar) forecasts continued growth in CTV and other digital platforms like YouTube.
This day in search marketing history: February 13
Google AMP stories launch, plus: unconfirmed algorithm updates, faceted navigation and infinite scroll, AdWords display URL policy and more.
LinkedIn announces Business Manager
LinkedIn's new centralized platform should make managing multiple assets easier for large enterprises and agencies.
Pinterest brings Shoppable Pins to visual searches for fashion, home products
The visual search technology that powers Pinterest's Lens camera searches can now identify more than 2.5 billion objects within the fashion and home industry.
SearchCap: Alexa & Cortana, Google Assistant speakers & Google Maps parking
Below is what happened in search today, as reported on and from other places across the web.
Announcing the 2016 Landy Awards sponsors and supporting partners…
Learn more about the early supporters of the second annual Search Engine Land Awards program & celebratory Gala taking place on September 28 in NYC.
Paid Search Spend Rises 8 Percent In Q1, Mobile Shows Signs Of Maturing [Report]
In the first quarter this year, U.S. search advertising spend rose 8 percent when compared both quarter-over-quarter (QoQ) and year-over-year (YoY) according to IgnitionOne’s latest report which looks at the campaigns run through its digital marketing platform. In Q1 2014, paid search clicks increased 5 percent and click-through-rates (CTR) were up 23 percent YoY while […]
SearchCap: The Day In Search, February 6, 2012
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Managing PPC Through The Fog Of Long Tail Keywords PPC managers over the years have always struggled with the right number of keywords to have in their accounts. Should you build […]
Report: National Marketers Love Local, Fail At Basic Tactics
GMS Local, an initiative from GroupM focused on local search and local digital strategies, recently conducted a survey of national marketing executives (mostly in the retail sector) about their localization strategies and tactics. The survey was fielded in September and November 2011. What the agency found was considerable enthusiasm for local-digital marketing. Yet there was […]
SearchCap: The Day In Search, February 28, 2011
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change? On Thursday, Google announced a major change to its search algorithm, designed to weed out shallow and low-quality content from its top […]
Search + Social Media Increases CTR By 94 Percent: Report
A new report from agency GroupM and comScore details the degree to which search and social media have become intertwined in the purchase path that consumers take across the Internet. The report is a follow-up to a similar study done in 2009. GroupM and comScore looked at consumer behavior associated with purchase decisions in the […]
Yahoo Sells “Non-Core” Asset HotJobs For $225 Million
The HotJobs for sale rumor has been around for some time. Yesterday a deal with Monster was finally announced. It is being widely hailed as a smart move by Yahoo to gain cash and divest itself of another “non-core asset.” Except for payment and other terms the deal is conceptually analogous to what Yahoo is […]
SearchCap: The Day In Search, October 21, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Live Blog: Qi Lu Speaking At Web 2.0 Microsoft’s Qi Lu announced two new partnerships today at the Web 2.0 Summit in San Francisco. Here’s a transcript of his chat with […]
Golden Twitter Nuggets & Takeaways From SMX East
I took a lot of notes at SMX Toronto earlier this year and posted them in this column as Golden Nuggets From SMX Search Analytics. Looking back at them now, the evidence undeniably reinforces my memory of how much I learned, and I’m glad to say that three days at SMX East this week was […]
SearchCap: The Day In Search, May 14, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Employee Required To Hand Over AdWords Account Details We obtained documents on a court order, where the judge issued in the Jeremy Schoemaker case against a Google employee for trademark […]
SearchCap: The Day In Search, February 2, 2009
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Yahoo Exposes Part Of Google Search Deal Terms In SEC Document
Both Reuters and CNET report on a Securities and Exchange Commission filing by Yahoo that contains many of the details of its paid search deal with Google. It’s a redacted version of the agreement the two companies signed. The omitted portions of the document are deemed confidential.
SearchCap: The Day In Search, February 13, 2008
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
WPP To Consolidate Search Agencies Under GroupM And Outrider Brand
Global ad agency WPP, which paid almost $650 million for 24/7 Real Media last year, will be bringing together all its search agencies under the Outrider brand and under the GroupM media division. That includes the search group at 24/7, Catalyst, Quisma, and Outrider, which won Yahoo’s Searchlight Award in New York last night for […]
Third Annual Yahoo Searchlight Awards Happen Against Surreal Backdrop
As Yahoo was apparently laying off its promised 1,000 workers today, I was at the Time-Life Building in New York as a panelist for the third Yahoo Searchlight Awards. I’ve had the honor to be a part of this event since its inception in 2005 and think it’s a terrific opportunity for ad agencies to […]