Sign up for our daily recaps of the ever-changing search marketing landscape.
Yahoo Gains Share And Query Volume In Latest comScore Search Report
Firefox deal powers second straight month of growth for Yahoo search.
Announced last November, the Firefox default search deal continues to pay dividends for Yahoo. ComScore’s January US (desktop) search market share report is out, showing continued volume and share gains for the company.
By comparison Google saw its second consecutive decline in query volume. After growth in December Bing’s share was flat in January.
Yahoo’s query volumes were up a significant 11 percent vs. negative growth for AOL, Ask and Google. Below are the relative shares of the three major engines graphed for the trailing six months.
The comScore numbers above don’t include mobile. This is what the current US mobile search market looks like according to StatCounter:
- Google: 84.2 percent
- Yahoo: 9.6 percent
- Bing: 5.5 percent
- Others: 0.7 percent