• http://www.ezwebsitemonitoring.com/ ezaaron

    Great post Debra. The idea of a product comparison site is great, as it is great fodder to send to those companies whose products you are comparing — almost all of them would jump on the site right away.

    The idea of creating a twitter tool to tweet the comparison when a keyword/brand is mentioned is great!

  • http://www.alliance-link.com Debra Mastaler

    @ezaaron Thanks :) The more a company can do to send it’smessage/content out the more exposure – but – it’s key to ask for the link each time you do ;)

  • http://www.streetprices.com/ autumn


    Wow, this is a fantastic post!

    Like the webmaster you mentioned, I run a price comparison site (StreetPrices). We’ve been in business for over 10 years, with features as good or better than the larger sites… but we’re terrible at marketing. It’s great to get some ideas for how to help people find us.

    I especially love your idea of using a twitter bot to compare products. (We created a twitter bot a couple months ago that lets users compare prices — it’s called @howmuchis — and it sounds like a bot to compare products would be a great complement to it.)

  • http://www.www.pageonebusiness.com WarnerCarter

    I like how your approach to linkbuilding involves a lot of activities that are marketing and publicity driven. This would create links and direct traffic.