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11 Months Later, Google Removes Google Japan’s PageRank Penalty

On February 11, 2009, we reported Google penalized Google Japan for selling links. It resulted in Google.jp having their toolbar PageRank score drop from a 9 to a 5. Shaun Anderson noticed today that Google.jp now returns a toolbar PageRank score of 8. He said prior to December 31st, it was still a PageRank of 5.

He asked if this means that most PageRank penalties last 11 months? No, I don’t think so – it depends on the situation. But in this case, Google clearly wanted to make a case of themselves and did so. 11 month PageRank penalty is a long time and can set a nice precedent for future cases.

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About the author

Barry Schwartz
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.