• http://www.seo-theory.com/ Michael Martinez

    Matt probably gets links just by breathing. That is what comes of creating awesome content people cannot ignore.

  • http://www.ericward.com/lmp Eric Ward

    Well, Al Gore helped me a little, but thank you.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Totally agree about not worrying about links and making your content killer. Listen, I wrote an article about link building being ‘dead’ (read here if you care: http://bit.ly/1iUqy0K), I admit it, but the fact of the matter is that everything is an opinion and only one person’s opinion counts, and that’s Google’s.

    We’re basically all just playing chess against them, but at any time they can just flip the board over and smack us in the face and there’s nothing we can do about it.

    But it’s completely fair. From an organic standpoint, they are a free service and should be able to do whatever they want, but the link thing is too much now and they need to make it a less important signal so that we can all stop talking about it so much.

    I personally think author rank should play a much heftier role, then it would really be on the webmaster / blogger / individual to write something good instead of caring about 5,000 strangers linking to it.

  • http://ranksecure.ca/ Baruch

    Eric Thanks for making it clear, to the 5,300 authors that link building is not dead. If done the right way. Your post is one of my favorite now for 2014 great way to kick off the year.

  • Aaron Wahlstrom

    Seems pretty clear to me … “Nothing in excess.” Don’t keyword stuff, keyword optimize. Don’t link build through any which directory, but directories that make sense for your niche, and are actually helpful for people looking for information. Don’t try to “game” the system, work on the internet like a normal human being, show respect to the internet, and you’ll probably be rewarded!

  • Mark

    “8. Paid Links Will Get You Busted” — unless you’re a big enough brand

  • Andrew Shotland

    Eric, you forgot the part where you drop the mic…

  • http://Cartoonfood.com/ Ryan Farrell

    I think people are not as angry about link building gravitating towards making content that is “link worthy” as they are about the fact that the focus on creative link building has created a more robust barrier to entry to becoming a link builder…

    We can’t all be lion tamers… so to speak.

  • http://www.keshkesh.com/ Takeshi Young
  • Sarah Hanaghan

    This is one of the most sensible ‘SEO’ articles I’ve read in a long time, if the link to the website looks like it SHOULD be there then it will be an important link, there is far too much generalisation in this industry,

  • Sarah Hanaghan

    This is one of the most sensible ‘SEO’ articles I’ve read in a long time, if the link to the website looks like it SHOULD be there then it will be an important link, there is far too much generalisation in this industry,

  • http://dinomadic.com David Dino Maiolo

    Love this post, though… it’s a lot easier to be awesome on the Web in a niche like marketing than it is to be awesome in say, heating and air, lockout services or restaurant hood cleaning. Who’s going to care about your blog posts? Nobody really cares about a plumber’s content until they actually need a plumber.

  • http://www.jontavarez.com/ Jonathan Tavarez

    Excellent post. Some SEO people don’t realize that it’s all about MARKETING.

  • http://www.seo-theory.com/ Michael Martinez

    People were wrong to emphasize link building in the first place. Links have always been important but SEOs made them too important.

  • http://Cartoonfood.com/ Ryan Farrell

    Maybe, if you define “link building” as merely creating artificial bits of “a href” mark-up all over the internet and not as a democratic signal of the quality of your work… which ( I think ) is kind of the point of this article

  • Jon Cooper

    I don’t mean to be ‘that’ guy, but… isn’t that example a link in an email newsletter, not on a public webpage?

    The point is made nonetheless (and pursuing links in newsletters is honestly super underrated), but just wanted to give Eric a hard time :).

  • Mark Healey

    Yes. Finally.

    Maybe all the people who say link building is dead are the people who can’t build links, so they try to discourage others from building links by writing guest posts, that include links, about how link building is dead. #what

  • mcbeach2

    The question is “what do you mean by Link Building?” If you define it as it was 4 years ago, then Link Building is a fustile Waste of time…. Good article.

  • Mark Earnshaw

    There’s no arguing that awesome content is a major part of being successful on the internet. The problem I see is that an industry that started out making website work better for search engines appears to now be totally lost and constantly being starstruck with the glamorous world of marketing. Whatever happened to the days of actually optimiziing websites? I for one would like to point out that SEM is not simply an alternative name for SEO.

  • http://www.seobooklab.com/ Ram Babu SEO

    You are right @linkmoses:disqus that you could wrong the term where it is right or vice-versa. The term link building also doesn’t state clear how actually this areas should be treated…

  • Sunil Kumar

    Nice Peace of information. But anybody suggest me How can I get the better Google ranking.

  • SebastianJames8

    Dear Eric,

    Really disappointed that you deleted my previous comment. I thought SEL provided unbiased and objectives views, and it concerns me that anything that maybe slightly controversial to the post gets deleted. Surely if the article is strong enough it can stand up to opinion that may not be 100% in line with the article. If you thought my comments we incorrect (or not even be provide when I have said prove me wrong), then why not let the audience of SEL shoot my comments down rather then delete them? Just deleting my comments, just makes it seem like you don’t want the SEL readers to know something that “people in the know” all know, but have vested interests in keeping out of the hands of the masses.

  • Gay Aida Dumaguing


    So true. There are some of my clients says “I read an article that Article submission doesn’t work anymore…”. Sadly, some of the clients believe the said 5,300 articles that you said rather than me who they hire as a SEO specialist.

    Great job here! Woohooo….

  • Thomas

    so tired of all the guru blowhards grouping all SEOs together, its like taking about Indian SEOs, theres more than one kind.

  • Thomas

    Matt Cutts ranks because of who he is, has nothing to do with his writing… awesome content, not even close

  • David Henderson

    Awesome post as usual Eric. I’m thinking I might just include a link to it in my signature file so everyone I email sees it before jumping off a cliff.

  • http://jameshalloran.net/ James R. Halloran

    Wow… I’m utterly speechless on how well you nailed each of these concerns. Bravo!

    I think you’re right — link-building is not as dead as people think it is. It’s simply about how you approach it.

  • Sunil Kumar

    What kind of work we have to to…. can you please explain

  • http://www.seo-theory.com/ Michael Martinez

    “Matt Cutts ranks because of who he is, has nothing to do with his writing… awesome content, not even close”

    When it comes to “awesome” the word really has nothing to do with personal preferences. It’s about what people respond to. Many other Googlers have personal blogs and have written all sorts of stuff about their personal lives and what they do at Google — just like Matt.

    His content was what people responded to. That makes it “awesome”.

  • studiumcirclus

    Totally agree with this post. Thanks for sharing this interesting and informative article related to my industry. Where can I – …

    Hahaha… This is actually a real comment. I totally agree that link ‘building’ (a term I never agreed with anyway; implies that success isn’t based on chance) is a dead horse. Unless you count the potential for legitimate editorial links to occur as a result of the sponsored / guest post itself. The post would have to be pretty awe-inspiring. Proposals following this idea get a bit spurious.

    I think Authorship and entity binding is going to be the way forward after hummingbird. Get people to add content to your site and share in their success as a ‘thought leader’ (sorry to use such a stupid term). A “rel=author” link to an authoritative blogger’s / writer’s page will serve you well. These relate the author to your site whilst sharing your publishing might with them.

    Links are no longer strictly “A to B” in terms of relationships and authority. Thanks to entities and Hummingbird, bringing content in will play a much larger role in success. Things have almost flipped backwards.

  • http://www.websitetips4u.com/ Glenys Grob

    A cleverly written post Eric.
    I think it was you who once pointed out that we should ask ourselves if we would still want a particular link if Google didn’t exist. That’s a great question to keep in mind when conducting any kind of link building.

  • http://www.projectmanagementhub.net/ ProjectManagementHub

    Talk about “content is always king” and how to keep your readers engaged. You succeeded on this, making me read until the end of your article. I love your article, good to know that building quality back links is still the key.