• http://www.seo-theory.com/ Michael Martinez

    Matt probably gets links just by breathing. That is what comes of creating awesome content people cannot ignore.

  • http://www.ericward.com/lmp Eric Ward

    Well, Al Gore helped me a little, but thank you.

  • http://www.CheesyCorporateLingo.com/ Patrick Reinhart

    Totally agree about not worrying about links and making your content killer. Listen, I wrote an article about link building being ‘dead’ (read here if you care: http://bit.ly/1iUqy0K), I admit it, but the fact of the matter is that everything is an opinion and only one person’s opinion counts, and that’s Google’s.

    We’re basically all just playing chess against them, but at any time they can just flip the board over and smack us in the face and there’s nothing we can do about it.

    But it’s completely fair. From an organic standpoint, they are a free service and should be able to do whatever they want, but the link thing is too much now and they need to make it a less important signal so that we can all stop talking about it so much.

    I personally think author rank should play a much heftier role, then it would really be on the webmaster / blogger / individual to write something good instead of caring about 5,000 strangers linking to it.

  • http://ranksecure.ca/ Baruch

    Eric Thanks for making it clear, to the 5,300 authors that link building is not dead. If done the right way. Your post is one of my favorite now for 2014 great way to kick off the year.

  • Aaron Wahlstrom

    Seems pretty clear to me … “Nothing in excess.” Don’t keyword stuff, keyword optimize. Don’t link build through any which directory, but directories that make sense for your niche, and are actually helpful for people looking for information. Don’t try to “game” the system, work on the internet like a normal human being, show respect to the internet, and you’ll probably be rewarded!

  • Mark

    “8. Paid Links Will Get You Busted” — unless you’re a big enough brand

  • Andrew Shotland

    Eric, you forgot the part where you drop the mic…

  • http://Cartoonfood.com/ Ryan Farrell

    I think people are not as angry about link building gravitating towards making content that is “link worthy” as they are about the fact that the focus on creative link building has created a more robust barrier to entry to becoming a link builder…

    We can’t all be lion tamers… so to speak.

  • http://www.keshkesh.com/ Takeshi Young
  • Sarah Hanaghan

    This is one of the most sensible ‘SEO’ articles I’ve read in a long time, if the link to the website looks like it SHOULD be there then it will be an important link, there is far too much generalisation in this industry,