• http://www.brickmarketing.com/ Nick Stamoulis

    “make sure each page stands on its own as a topic. Do not create multiple pages about the same exact thing in order to optimize for different keywords.”

    Excellent advice. Google is getting better at connecting the dots so you don’t need a dozen and one pages to ensure your website shows up in the SERPs. What is the theme/topic of that page? You can’t possibly target every keyword that could drive traffic but you can get it positioned in such a way that Google understands the point.

  • Gridlock

    Hypercritical?

  • Pat Grady

    “With today’s multi-tabbed browsers, people are more likely to see your URLs than they are your title tags.”
    I keep pounding this into people’s heads. It’s so obvious to me, but many are like what what?

  • Dan Frank

    Really? If anything I’d have thought people are more likely to see them as they use the title tag to navigate between the tabs they have open.

  • Thomas Schmitz

    The tabs are so small you only see one or two words in them.

  • Thomas Schmitz

    As Michael Martinez says, if you cannot optimize a age for multiple keywords you don’t know SEO. :)

  • http://www.pandabreakthrough.com/ Eric Lancheres

    Cool little recap there Tom…

    But I think you give Google too much credit (and we must all take what Matt Cutts says with a grain of salt. I would never say that he’s outright lying, but there are many instances where he points people in a safe direction rather than a direction that will get you ranking).

    Here are a few points:

    – There is a return of keyword stuffing (although it’s done in a new, kind-of clever way) so although Google is looking for it (via the robot and manual reviews), if you use links for keyword stuffing, it actually creates relevance because outgoing links build your on-page relevance. In the end, it’s not really about keyword stuffing… but instead about having relevant links to your content.

    - Speaking about content, I completely agree with the longer content these days. In fact, I have tests showing that you can go much further than what you are currently suggesting. We’re taking the web to the next extreme.

    - I actually discussed engagement with regards to SEO in front of 2000 people at the last Traffic & Conversion Summit (I’m the Panda Breakthrough guy) and this year is no different. It’s not that Google specifically says: “oh, you have X engagement” but instead, it’s all the elements that contribute to that engagement that will raise your rankings. (And in some cases, produce a 200% boost in traffic).

    This year I’ve been working non-stop on Penguin Breakthrough and Hummingbird updates and one of the most interesting thing I’ve found is that when you break down Google into specific on-page factors, it’s still just a robot. It looks for some set specific elements to evaluate rankings and as long as you present them properly, you’ll rank. (We’re talking about on-page only for now… there have been HUGE changes in backlinks as well that I can’t cover in this comment).

    Things like relevant links, high quality supplementary content, relevant media should always be found on anything you want to rank!

    All the best,

    - Eric

  • http://www.clippingpathindia.com/clipping-path-service.html Bijutoha

    Really marvelous Playbook for 2014. I am under circumstances that really make me unstable on this query, is there need any changes in HTML: Description and HTML: Title from time to time ? I think this the right place to get a surefire solution .

  • http://headred.net/ Sukh Singh

    Great post Tom, thanks. Its nice to see affirmation from seasoned professionals re correct practices like markup, fresh content, creating resources rather than box-ticking articles etc.

  • http://inspiretothrive.com/ Lisa Buben

    Great point Nick on the pages, thank you for clarifying.

  • Nelson Caldwell

    Excellent article — thank you.

    One note: I think you meant “characters” when you wrote, concerning meta descriptions, “I always pay attention to length, around 150 words.”

  • Nelson Caldwell

    Excellent article — thank you.

    One note: I think you meant “characters” when you wrote, concerning meta descriptions, “I always pay attention to length, around 150 words.”

  • Michael Cottam

    A quick edit: I think you meant “150 characters” (not words) as your meta description limit :-)

  • Michael Cottam

    A quick edit: I think you meant “150 characters” (not words) as your meta description limit :-)

  • Thomas Schmitz

    Yes. Oops.

  • Thomas Schmitz

    Yes.

  • http://threeladdersmarketing.com/ Three Ladders Marketing

    We have seen the best increase in SEO volume when simply optimizing the URL structure. Unless you’re IMDB, having a structured URL format allows search engines to navigate your site so much easier. Even with a sitemap, this can make a huge difference.

  • rhozze

    Thanks for sharing. It is very usefull for making my blog traffic increase and grow up.

    I’m very like this..

    Harga HP Evercoss

  • http://commonstupidman.com/ Shahnawaz Sadique

    A tremendous start of the year 2014 …very nicely written..

  • http://www.northcutt.com/ Ben Ustick

    Hey Tom! Excellent article! We included it in our Monthly Resource Roundup http://www.northcutt.com/blog/2014/01/december-the-best-seo-social-media-content-marketing/

  • http://www.northcutt.com/ Ben Ustick

    Hey Tom! Excellent article! We included it in our Monthly Resource Roundup http://www.northcutt.com/blog/2014/01/december-the-best-seo-social-media-content-marketing/

  • sharmeen

    Hey there Tom! These are on-page optimization techniques right? Why don’t you write some off-page optimization techniques for us? Actually I work off page SEO, it would be great if you could write something for us. Thank you! Good luck!

  • sharmeen

    Hey there Tom! These are on-page optimization techniques right? Why don’t you write some off-page optimization techniques for us? Actually I work off page SEO, it would be great if you could write something for us. Thank you! Good luck!

  • Christian Metz

    Nice and structured informations…thats the way I like it ;)