• Hans Schepers

    Great article Tom, thanks. However I don’t understand the relationship between the Hummingbird initiated “shift to concepts” (from a user point of view), and your “four point content strategy” (from a business point of view). Isn’t it all just about the user/visitors here?

  • http://www.adamdince.com/ Adam Dince

    Tom, great article. First SEO piece I’ve read in a long time that hits the nail on the head over and over again. Kudos to you.

  • http://space-wolves-grey.blogspot.co.uk/ Adam

    “Let’s look at Hummingbird, Google’s new algorithm. While it affected 90% of search results, Google implemented Hummingbird — an entire replacement of the algorithm — a month before notifying us. No one noticed.”

    Ah, but people did notice! Perhaps in the UK at least, because we were suddenly served lots of results from Australia and America. Although due to the timing of Hummingbird it was hard to tell if it was the knock on effects of Panda, Penguin, Phantom. But there was plenty of chatter that something was happening.

  • http://www.gmrwebteam.com/ Ajay Prasad

    Thanks Tom for sharing views on Google Hummingbird. The three resources mentioned from Google which we come to know were excellent.

  • http://www.fluxarseo.com/ Alycia Chambers

    Excellent piece on the future of SEO with HUmmingbird. Glad I’m not the only one who finds Bing a bit of a challenge as well.

  • http://www.WebServicesCT.com/ Tim Dugan

    Fantastic Post – I particularly am liking the following:

    > “Use phrases that match how people think and search.”
    > “Don’t assume Twitter tweets and Facebook likes will result in links. Most social media participants are not content publishers.”
    > “Use a simple, logical architecture, one that looks like an organization chart. Unless yours is a massive enterprise or media site, all pages should be accessible within four clicks from the homepage.”

    Great work, thanks!

  • http://www.amire.com.au/ Sean Rooney

    Nice article Tom…spot on!

  • http://computerttricks.blogspot.in/ vishal fulwani

    Great i will read this playbook. and i want to learn about Google’s Hummingbird.

  • http://www.WebServicesCT.com/ Tim Dugan

    Tom, well said – a number of good points here, thanks for the playbook!

  • Bernard Cayeux

    Great, clear article indeed. I like the tent-pole concept and would like to add a not yet confirmed observation of mine. It looks like with the coming of Hummingbird it is better to emphasize on a (key)phrase in the tent pole page and on synonyms in the satellite pages. Has anyone noticed this? Observations welcome.

  • Ria Parish

    Still getting those Australian results being served first page in the UK….

  • Shirish Agarwal

    Authority and Authorship is perhaps google+’s biggest benefits… been using Google’s Social Media network for quite some time and the only benefits i see currently, are in terms of networking.

    There’s all this talk about how plus 1s can help bolster your rankings but so will shares and likes on Facebook and/or twitter. And your time/effort in terms of getting the real return from a Social Media network for your business, i.e building your brand and relationships with your customers is higher on Facebook.

    Im not dismissing Google+, i just think it’s still not ‘there’ yet.

    Wrote http://www.flow20.com/is-google-worth-it/ and i’ll be interested to know what you guys think

  • Jeff Goldstein

    Thank you. Great article.

    -j

  • http://www.coingenesis.com/ ankit mishra

    Tom Your concept is nice, basically you have designed this article for Google
    Hummingbird and content marketing strategy.”Make Every Piece Stand On Its Own” is a good stuff for me, I will remember and work on it,what you you Think what will the next concept of Google in Hummingbird series?

  • Dan Flood

    Tom, great article, thanks! This one point says it all, “think of organic search traffic as a secondary benefit created by good content and popularity”

  • http://www.equilibriumdigital.com.au/ Matt Kelly

    Great article. A really good overview of the current changes.

  • http://www.orseep.com/ OrSeep

    Tom, you did a great job, there are some clear implications and the industry should notice this for the the long tail queries. Google stated that it impacted 90% of search queries.

    Do you think any correlation of schema.org standards toward hummingbird’s release?

  • http://www.orseep.com/ OrSeep

    Tom, you did a great job, there are some clear implications and the industry should notice this for the the long tail queries. Google stated that it impacted 90% of search queries.

    Do you think any correlation of schema.org standards toward hummingbird’s release?

  • swapnil sachdeva

    Your blog post is really appreciable. I would like to mention
    the best thing in the article and the point which confuses me the most.

    Best point mention in your article “One
    reason SEOs may not have noticed is because the biggest changes happened to
    long-tail queries.”

    The point which confuses me the most “As search engines move away from words and
    phrases to concepts, revisiting the same topic again and again using different
    keywords becomes less effective”.

    My Point is getting back link from different keywords/phrases is
    what search engine may take in to account as natural linking or you may want to
    differentiate between getting link from different keywords and key phrases.

  • swapnil sachdeva

    Your blog post is really appreciable. I would like to mention
    the best thing in the article and the point which confuses me the most.

    Best point mention in your article “One
    reason SEOs may not have noticed is because the biggest changes happened to
    long-tail queries.”

    The point which confuses me the most “As search engines move away from words and
    phrases to concepts, revisiting the same topic again and again using different
    keywords becomes less effective”.

    My Point is getting back link from different keywords/phrases is
    what search engine may take in to account as natural linking or you may want to
    differentiate between getting link from different keywords and key phrases.

  • David Lee

    You are not alone. Doing digital strategy research for a global client and we noticed the lack of creative content and design architecture in 60-70% of the websites that are on the first 3-4 SERP of respective countries search engines…

  • David Lee

    You are not alone. Doing digital strategy research for a global client and we noticed the lack of creative content and design architecture in 60-70% of the websites that are on the first 3-4 SERP of respective countries search engines…

  • Richie

    I think Hummingbird has championed the rise of longer-tail and more complex queries being issued–however, strategy shouldn’t be so narrow. Instead, each site has to be an authority for an entire concept or niche, rather than just optimizing narrowly for a keyword.

  • http://www.ipro-software.com/ Andrew Jones

    Very informative though am I in the dark ages, as I would prefer to search via keyword i.e. “Quick Bill Pay” rather than type “Pay Your Centurylink Bill Online” and if I ever did convert to voice I would still think the same. Keywords are short hand, so perfect for search.

  • rhozze

    New Hummingbird, new searching way, it mean we must increase the quality of our site, isn’t is?

    Harga HP Terbaru

  • Shauna Duty

    “Going forward, observation will be less about trickery and more about best practices.” = True, true, true! I related a similar comment in my dental copywriting blog today, and I’m really sensing a trend toward adherence to best practices, ethical SEO, and integrity shaping the future of search ranking success.