• http://www.web-savvy-marketing.com rebeccagill

    Good article Stephen. My particular favorite is # 13. It is a pet peeve of mine. If you can “see” attempts at SEO, then it is just bad SEO. Good SEO flows and becomes part of the website. Bad SEO jumps out at your like a neon sign.

  • http://www.experienceadvertising.com experienceadvertising

    Great post Stephan! Very informative. Also really enjoyed your presentation at the Performance Marketing Expo in Miami a few weeks ago…great live analysis!

  • http://www.mynextcustomer.com kerimorgret

    Related to #8 about disabling Google personalization, I’ve found using Safari as a browser just for testing to be helpful. There’s an Edit -> Reset Safari option where you can clear cookies, search history, auto-complete, and everything else. It’s an easy way to make sure you’re not logged in to anything.

  • http://www.portentinteractive.com Tom Schmitz

    Great list Stephan.

    In reference to #1, I’ll add check your geography. I always use the Local (USA) Exact Match and Local (USA) Phrase Match numbers. It doesn’t help my domestic clients when all the queries come from overseas.

    If the ratio of Phrase Match over Exact Match is large, like 2:1 or higher, then I look for a healthy collection of long-tail keywords. If the ratio is close to 1:1 then I know most people just search for the exact match.

  • Paresh.shrimali

    its a nice redirection of our basics mistakes. we must correct our mistakes as above guidelines. I know new thing about IP neighbor. its also very important for SEO activity.

  • http://www.borisjacquin.com borisjacquin

    You start on the wring foot. #1 is no longer a useful SEO tool. Google clearly announced in October that Google AdWords Keyword Tool was only giving results with commercial value. See http://www.aimclearblog.com/2010/10/07/r-i-p-google-keyword-tool-long-live-seo/

  • http://www.sauravrimal.co.uk srimal

    Not sure if Mapping URLs to keywords, but not the other way around, is a bad thing especially now when you can have up to 4 pages listed for the same terms in the SERPs. Yes logically we recommend to focus on one page but would you not take the chance of having 3 to 4 pages listed in Google?

  • http://top-seo-blog.blogspot.com/ Sangeeta Mittal

    Good Points to keep in mind while SEO for sites.
    Thanks for the long list

  • http://www.seolinkreports.com ogletree

    I’m going to have to disagree with part of 21. Have you ever tested submitting a site to 800 free directories. I have test sites that I run and do just that to see what google thinks about it. Also if you know anything about how submitting to directories work you would understand that it does not work the way you say. If I submit to 800 directories right now very few links will be acquired. Many of them have huge backlogs and take a while to get in. Also most the time your site is buried very deep in a pr3 or lower directory that does not get spidered that often. Google has no idea that you just submitted to a bunch of directories. Every single link that you get will be spidered on different days.

    Also we run backlink profile reports with our software that shows us how many directories sites have. I have run these reports on 100’s of sites that rank in the top five for major keywords and every single one of them have thousands of links from directories. Many people don’t understand how big directories are these days. Google can’t do anything about it because pretty much every site has links in them. I have sites that have nothing but directory links and they rank for some decent keywords.

    I do link building for a living and I would never tell somebody they need to get a ton of directory links but I do tell people that every link campaign should spend a little time on it. You should never have any one link type take up a large percentage of your links. The only reason I have some sites with only directories is for testing.

  • wordswordsseowords

    Not sure I understand the details in #12:

    “Many amateur SEOs overlook the importance of building links to pages that link to their sites. For commercial sites, it can be tough to get links that point directly to your site. But once you have acquired a great link, it can be a lot easier to build links to that linking page and thus you’ll enjoy the indirect benefit.”

    Do you mean that if a site writes an article about my client, then on my client’s site I should somehow create a link back to that site? What’s the ‘indirect benefit?’

  • http://getinnepal.com Prarthana Sharma

    Great Article. Enjoyed going through each and every points. Super common yet neglected errors :)

  • Hariharan K

    Really Fantastic post, We can learn Positives from their negatives. Good concept