• Ben Heligman

    As a consumer I hate retargeting. As a marketer it is gold. How do we balance these two?

  • Larry Kim

    well there is that thing called ad choices where you can turn off ads that are targeting you. some info here on how to opt out of ads: http://www.wordstream.com/blog/ws/2014/01/22/adchoices

  • Alan Duvall

    speaking of content and PPC do you intend to invest in paid content such as outbrain.com? also I have to wonder what percentage of your traffic is from those learning. Lets face it SEO,PPC,social media, these are all self taught industries, I always wonder how much traffic is coming from professionals and or competitors, not the small or medium size business owners who are looking to pay for the services.

  • http://run100miles.com Christian Griffith

    a blatant ad for Wordstream. Again.

  • http://www.twitterjaya.my Egan Rao

    That’s the power of guest blogging or.. It’s a good read but not the best among other remarketing article which is available outside.. PPChero also releases some interesting studies on remarketing and I strongly suggest to watch the most recent video carried out by Carrie in order to get better insights on remarketing.

  • http://www.chiefoutsiders.com/ Barbara M Fowler

    We use Wordsteam at Chief Outsiders and you have really helped. You mention you will spend 1M. What % of revenue will that be?

  • http://www.davidmcbee.com David McBee

    Couldn’t you also say, “as a consumer, I hate ADVERTISING. As a marketer it is gold.” In other words, consumers will always complain about ads, but IMO, at least they are taking notice of these ads that are relevant to them.

  • http://www.davidmcbee.com David McBee

    Couldn’t you also say, “as a consumer, I hate ADVERTISING. As a marketer it is gold.” In other words, consumers will always complain about ads, but IMO, at least they are taking notice of these ads that are relevant to them.

  • Larry Kim

    not a lot of companies are going to spill the beans and share with you real data and results for their most successful marketing campaigns. Most would prefer to keep that to themselves.

  • Larry Kim

    we’re spending around 3 million in marketing this year (people + marketing programs+ technology). nearly 1 million is for search engine marketing (half of which is remarketing). so, it’s a third of our total marketing spend. but accounts for only around 10-15% of our total sales. Reason for the over-allocation here is because we’re finding that there are many other benefits to re marketing, which i discussed in the post.

  • Akin Tosyali

    You hate remarketing because most advertisers don’t do a frequency cap, don’t limit duration of remarketing based on the product, and they don’t adjust messaging over time. As a result, you see the same ad, from the same advertiser, 100 times a day for a whole month. The result is a creepy experience for the customer. This is basically the advertisers using the tool without caring about the customer experience. Adjusting ad choices will work only until the user clears cookies. It is a much better strategy to build the remarketing strategy the right way from the start.

  • Pierre Hun

    you mention audiences in Adwords but these are only available in Adwords and Double click bid manager. Have you used other platforms for retargeting and how do you managed cross reach?