5 Social Sites You May Not Have Heard About (Yet)

Sure, the current social buzz might be about Quora, Tumblr and Twitter, but there are a variety of great upcoming social sites that can help you accomplish tasks and are quite frankly fun to use! I have highlighted my five favorite social up-and-comers and how you can use them to benefit your causes and social marketing campaigns.

1.  For Building Buzz: BuzzFeed.com

While Digg’s Traffic dropped by approximately 30% in 2010 thanks to a terrible redesign, BuzzFeed grew over 20%.

BuzzFeed was launched back in 2006, but has recently powered onto the scene and offers users a variety of advertising and buzz building options.

Much like a Digg or Reddit, you can find the most viral items in the past week, and BuzzFeed also offers a look at items that are viral on the web. The basic goal of BuzzFeed is to find and identify what content will be (and is) going viral. The “viral on the web’ section showcases the top stories on hand selected partner sites, but the crux of BuzzFeed is user generated content like this.

BuzzFeed has a very quirky feel, with categories and content badges like “LOL,” “Ew,” “WTF,” and “OMG.”  Each of the different badges have different “feeds” along with exclusive pages on Facebook and accounts on Twitter.

To submit (or, “launch”) content, you simply need an account and you can start buzzing away. One of the nice features that BuzzFeed does offer is a push to share your content on other networks. When a user buzzes an item, they see this screen:

In my opinion, BuzzFeed is rising in popularity due to their mission: “We feature the kind of things you’d want to pass along to your friends.”  This is a much different approach than the traditional social news aggregation and is somewhat parallel to 2010′s breakout hit, Tumblr.

2.  For Getting Work Done: Fiverr.com

Launched in summer of 2010, Fiverr allows users to do two simple things: buy services for $5 and make purchases for $5. As simple as this sounds, it can be quite helpful for actually getting things done.

For example, when I was recently creating a 30 second teaser video for a YouTube video, I hired a professional voiceover artist and a female anchor for $5 each. If I felt like it, I could even hire a video editor, make a jingle, and have an intro produced.

Here is an example of custom voice work that I had made just for this column from user braddasseyvoice:

YouTube Preview Image

The Fiverr community reviews each offering and has a great site search and “like” system for bookmarking.

One of the most helpful options is the “Request Gigs” feature. This allows for you to suggest a gig that you would pay $5 for and that others can be paid to perform.

Overall, this is a great simple example of where social freelancing may be going in the future and definitely worth checking out!

3.  For Feedback & Debate: ThisOrThat.com

If you are looking for an opinion on something, ThisOrThat will solve it. The service can best be described as a comparison engine that allows for a social, collaborative feedback on a topic. Users can vote on “This Or That’s” (nicknamed ToTs) and also provide commentary for each ToT.

The first tournament was started this month, allowing for users to decide which song was the best of 2010 in a March-madness style faceoff. So if you want to pool the social masses for an opinion, then give ThisOrThat a whirl for focus group-esque feedback.

4.  For Funding: KickStarter.com

If you have an idea that you are struggling to get off the ground, KickStarter may help you fund it. The service allows people to pledge money for projects, usually getting something in return.

In order to raise money, a user must create a video and description of the project and offer up different pledge values that people can donate to. The various pledges usually allow those donating to receive something in return, but users can also donate freely with no set amount required.

Here’s an example of a funded project (5x more than asked for) and their video:


This service is similar to the social lending solution, Prosper, but is a bit more edgy and fun. Next time you are looking to invest (or get funding) don’t forget about KickStarter!

5.  For Selling: Storenvy

For those selling items on the web, StoreEnvy is a start-up that allows users to set up free online stores and connect with the current Storenvy shoppers. Think of it as a more commercial Etsy that allows for a totally customized storefront.

Markets allow for shoppers to browse via interests. Users can like products and follow stores for easy updates. The purchase process is smooth and can even combine products from a variety of stores in one checkout.

In order to show how customizable Storenvy is, here is what an example of a store listing on the Storenvy site:

And here is an example of the customized version:

One of the biggest benefits for shoppers selling on Storenvy is that their products can be purchased from the existing Storenvy users. Another great feature that is included is a Facebook store tab that allows retailers the possibility to start selling from their Facebook page.

While Storenvy is still starting up, there is a lot of potential in the community.

While some of these sites may not have the most buzz at the moment, I think these are up-and-coming social sites that you will be hearing a lot more about in the future, and can potentially help you in the near term.

Related Topics: Channel: Social | Search & Social


About The Author: is the Chief Marketing Officer for Cypress North, a company that specializes in social media and search marketing services and web-based application development. He has been in the Internet marketing industry for 6+ years and specializes in Social Media Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn.

Connect with the author via: Email


Get all the top search stories emailed daily!  


Other ways to share:

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.
  • http://www.MarketingGrrl.com Marketing Grrl

    Fiverr is a great concept but it needs A LOT of improvement. My account is blocked because I paid money to Fiverr through Pay Pal which Fiverr never got. Than because I filed a claim with Pay Pal after several emails with Customer Service without the situation being fixed they blocked my account. They unblocked it and re blocked for each file I claimed for the money they’re system didn’t register. Also, you can’t claim your earned money until 28 days later and most buying of Gigs only accept echecks which takes 4 to 5 days to clear before the merchant gets the purchased Gig. For only $4 per Gig (as a seller) and $5 Gigs it’s not worth it to me to go through that much trouble.

  • ttuerff

    Anyone who would do a voice-over for five bucks isn’t a very good announcer. And listening to your sample, I believe you got what you paid for.

  • Anthony_UK

    fiνer is just an easy and not quality way of doing stuff.
    I use http://www.peopleperhour.com for doing my jobs.
    They are great!

  • pamela chen

    Recently,I have found a good dating site’ meetbigpeople.C0m”, the world’s largest and most trusted dating
    site for plus-size singles, admirers and friends. You
    can find hundreds of thousands of matches and friends right here, especially
    those in your city.


Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest


Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States


Australia & China

Learn more about: SMX | MarTech

Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!



Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide