• PurpleFish Marketing

    Great article! Sometimes we forget about these “offline” real world options to talk to and interact with other people.

  • Max Prokell

    All of these are great, actionable link building recommendations. I really like the alumni one. Thanks Casie.

  • Courtney Gordner

    Great article, Casie! I’m curious, though, how many successful links have you built using this technique?

  • Peter Watson

    Top article, but I couldn’t help but notice all of the followed external links using optimized anchor text. What gives????

  • Slapshot Studio

    Nice point regarding local chamber… that is something often overlooked for many freelance seo and web designers… at least that’s my opinion. Thanks again!

  • http://www.brickmarketing.com/ Nick Stamoulis

    Live, in-person events are great sources of link building opportunities. I’m a big fan of recap blog posts, and if you attend an event with speakers it’s a great way to give them a shout out and (hopefully) get some shares and links in return. Plus, it’s fantastic information that you didn’t have to wrack your brain to come up with!

  • http://www.TheeDesign.com/ TheeDesign Studio

    Awesome tips! We just started hosting our own seminars, hopefully it create awesome linkbuilding activity for us!

  • http://casiegillette.com Casie Gillette

    Haha exactly! Crazy what can happen when we leave the computer :)

  • http://casiegillette.com Casie Gillette

    Thanks Max! It’s funny because before I was doing search I got my alumni magazine I remember thinking hey, how do these people get in here?! :)

  • http://casiegillette.com Casie Gillette

    Thanks Courtney! I’d like to think quite a few. I know that I personally always make sure to fill out event RSVPs with my company information and often for clients, we’ll do a tradeshow/event link analysis to ensure they are taking advantage of the link opportunities presented.

  • http://casiegillette.com Casie Gillette

    I’m not sure what you mean optimized anchor text but I always make sure that the text I’m linking from describes/is relevant to what the page will be. Better for users and looks way better then just putting in the hyperlink or saying (visit here) or (click here).

  • http://casiegillette.com Casie Gillette

    Great point Nick. Recaps are a truly great way to get links. And being from Boston, I know you’re an event guy! You are everywhere! :)

  • Peter Watson

    I’m referring to exact match anchors. Google has made no confusion on this topic and that exact match (optimized) anchors in articles, press releases, etc are a big no, no.

  • http://casiegillette.com Casie Gillette

    I think it’s a numbers game. If every single link of the web is using that specific text it’s suspicious…if an article here or there has exact match, meh. That’s the great thing about search though, we all have our methods, opinions, and are willing to try different things!

  • Peter Watson

    Yeah that’s true. Each to their own I guess. I used to be of the opinion that a few optimized anchors here and there wouldn’t hurt, but I stay right away from that stuff now. My site has been able to achieve #1 and #2 rankings for some fairly competitive terms without using those terms as anchors at all. The proof is in the pudding for me.

  • Keith James

    John Wall just did a great interview with David Spark. One of my key takeaways was the use of event interviews. David explained that he could get access to more people when he interviewed them at events. Instead of having to go to them separately, he would just interview them at a single event they all attended. By doing so he was able to avoid a lot of gatekeepers.

  • Courtney Gordner

    Hi Casie! Interesting-never thought about trying to get links from tradeshows. I guess with the amount of industry coverage it would be a great opportunity. Thanks for taking the time to comment back.

  • http://casiegillette.com Casie Gillette

    Excellent point Keith! Not only do you avoid the gatekeepers, but you avoid having to be fit in their already busy schedule or your email getting lost in the shuffle.