• http://www.ericward.com Eric Ward

    I love the way you break the process down here. When I do this with clients it can seem overwhelming to them, especially the triage – deciding which tactics should be deployed, what do do first, why, etc. For example, some clients will be in a panic over Twitter or Facebook, and want to jump in with both feet, tweeting, friending, 24/7, thinking that will help them play “catch up”, even though their site’s vertical backlink health is poor and that might well be a more crucial project to start with. I’ve found that establishing a specific monthly project blueprint really helps.

    Thanks Julie!