• http://www.ericward.com Eric Ward

    You guys really are getting closer and closer to the elusive sweet spot. I have a series of spreadsheets and macros that I’ve used for going on ten years to evaluate large scale URLs, and I look forward to using yours as well. It’s amazing what you can learn when you know what to look for. At the same time, even when we know by analysis the exact 3,217 target sites that will be the most impactful for any given topic, that info is useless if the site seeking those links cannot earn those links by virtue of high merit content. The very nature of this approach is what makes the targets much tougher to get, and thus potentially more valuable. But it still circles right back to content. Knowing is only half the battle.

  • Garrett French

    Hi Eric – Thanks for your comment. I’ve been a reader/student of yours for years now.

    We’re working hard to chase and expand that link prospect sweet spot for our clients…

    You’re right – sometimes having MORE data can be a detriment to action, and as you said, if it’s the RIGHT link prospect data then all of a sudden the bar for quality content goes WAY UP.

    Ben and I would highly value any feedback you have on the worksheet – and hey, if you ever wanted to discuss automating any of your macros, well, we’d be up for that ;) I’ll follow up with you next week by email, and thanks again for your comment.


  • http://www.seoauditors.com seoauditors


    This was a great post. Thank you for sharing this information. I’m a firm believer in quality over quantity. I would love to hear some tips about getting links, outside link baiting, pitch letters and social media.

  • http://ontlo.com/blog Garrett French

    Hi SEO Auditors – thanks for the kudos. I hope this article and worksheet helps streamline your approach to link building!

    Phew! You’ve outlined a tall order:

    getting links
    outside link baiting
    pitch letters
    social media

    Though we specialize in link prospecting and leave acquisition to our customers/agencies we have written about link acquisition tactics in our blog.

    As far as link bait (we’re really trying to push the term “linkable content” ;) we’re currently working on a guide + worksheet for analyzing and creating highly linkable content. Keep an eye on us – it should be out in the next couple of weeks.

    Distribution of said content – using pitch letters and social media – would certainly make a great article too…

    Specifically regarding pitch letters and acquisition I submit to you:

    Wiep Knol’s fantastic link request article:

    We wrote:

  • http://www.buzzstream.com/link-building/ JeremyBencken

    Great spreadsheet. I think relationship status is almost a gating factor to the whole process, and I don’t say that just because BuzzStream is all about managing link relationships.

    Getting a link requires outreach. So you need some way to contact a site owner (usually an email address). But… if you can identify the name of the person responsible for the site, email address, Twitter id, Linkedin profile, phone number, and address, your odds of getting a link are exponentially higher than emailing info@foo.com.

    Here’s a tip– if you find someone’s Twitter ID, try plugging it into KnowEm and see what other social media sites they might be on. Then try to connect with them there. You can also try Spoke and ZabaSearch (once you know their name and location).