Aardvark Revamps Site, Becomes “Social Search Engine”

Aardvark has redesigned its site and repositioned somewhat as a “social search engine.” The site can be accessed directly, via IM, Twitter and the iPhone. You can also sign in using Facebook Connect, which sends your activity on Aardvark back to your news feed on Facebook.

What Aardvark is trying to do is not new — there have been Q&A sites for some time — but it’s trying to execute as a better version of the concept of peer-to-peer advice or answers. Once could also call this “human powered search.” Services like kgb and ChaCha also try to do something similar but with trained “guides” or agents rather than one’s network or friends of friends. Yahoo Answers is arguably the incumbent in the space.

Aardvark’s IP is all about question routing and management. I’ve been using Aardvark off and on for a few months and it generally works well and delivers answers (up to four) in a few minutes. The most compelling incarnation of the service is on the iPhone in my view.

Picture 49

The big challenge for the service is to prove that it can deliver more trust, precision or value than a Google search.

Related Topics: Channel: Social | Features: General | Search Engines: Social Search Engines | Top News

Sponsored


About The Author: is a Contributing Editor at Search Engine Land. He writes a personal blog Screenwerk, about SoLoMo issues and connecting the dots between online and offline. He also posts at Internet2Go, which is focused on the mobile Internet. Follow him @gsterling.

Connect with the author via: Email | Twitter | Google+ | LinkedIn



SearchCap:

Get all the top search stories emailed daily!  

Share

Other ways to share:
 

Read before commenting! We welcome constructive comments and allow any that meet our common sense criteria. This means being respectful and polite to others. It means providing helpful information that contributes to a story or discussion. It means leaving links only that substantially add further to a discussion. Comments using foul language, being disrespectful to others or otherwise violating what we believe are common sense standards of discussion will be deleted. Comments may also be removed if they are posted from anonymous accounts. You can read more about our comments policy here.

Comments are closed.

Get Our News, Everywhere!

Daily Email:

Follow Search Engine Land on Twitter @sengineland Like Search Engine Land on Facebook Follow Search Engine Land on Google+ Get the Search Engine Land Feed Connect with Search Engine Land on LinkedIn Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Search News Recap!

SearchCap is a once-per-day newsletter update - sign up below and get the news delivered to you!

 


 

Search Engine Land Periodic Table of SEO Success Factors

Get Your Copy
Read The Full SEO Guide