• http://www.redmudmedia.com Ralph

    This is a great summary of arguably the biggest challenge faced by “SEOs” and I particularly like the way you have listed the Personality Types.

    The biggest challenge for me has always been securing both the right budget and then maintaining and managing expectations. Even if you tell people that their investment could take 6-9 months to start showing an ROI, they will still start hounding you in month 2 and from then on in, it is a monthly battle to keep them on side until things start happening.

    I recently came across the Fly Wheel which I think is a brilliant way of explaining this and which I intend to use in my next strategy/budget meeting 2 weeks from now.

    http://jimmyzimmerman.com/blog/2007/04/good-to-great-flywheel-animation.html

    It would be a huge bonus to see how you and others reading this post are presenting their SEO forecasting because this remains a finger in the air assumption based on calculated assumptions based on past experience etc.

  • http://www.brickmarketing.com Nick Stamoulis

    Hi Andy,

    Brilliant summary of the types (and thought process) of various SEO clients. I have been in the SEO/internet marketing industry for 12 years, 6 of which have been working with clients and running/building my SEO firm. I have always been intrigued also, not only by the types of clients, but also about where our best and most loyal clients come from (through referrals and our own inbound marketing efforts).

    A few months ago, I wrote an article on my blog that went through some of my observations of some of the traits of non-good client (yes, the client is not always right), feel free to take a look:
    http://www.searchengineoptimizationjournal.com/2011/01/19/a-bad-seo-client/

    On another note, it is always amazing to me how client sometimes just don’t get it (the long term, brand building, content marketing, trust building factors of white hat SEO)….

    Take Care,
    Nick

  • http://www.rimmkaufman.com George Michie

    This is a super piece, Andy. Even in paid search, where the responsiveness to management is much quicker and more controllable, because it is a data driven business it takes some time (more if the data comes in fast; less if it’s low traffic) to get the program humming along efficiently. We too have found that expectation management is challenging when “hypothetical time” becomes “actual time”.

    I will say that having some sort of ROI expectation isn’t crazy, and the greater the “I” the more important it is to have some concept of “R”. To my thinking, the folks that charge $50K+ per month for SEO services should be monitored VERY carefully for positive results, however they may be measured.

  • http://www.rimmkaufman.com George Michie

    Oops! More time if the data comes in slow, less if it comes in fast. Mondays…

  • Bud Verde

    Wow! What a load of acronyms: SEO, ROI, VERY, ‘R’. You people must be so smart that clear communication is unnecessary. Very impressed.