• mike

    Seems Like the real battelfield will be top spot on PPC

  • Scott

    This isn’t Google search anymore, it’s Google Shopping.

  • lindabateman

    Anyone think about how this will be effected by Ad Block?

  • http://www.spadesmedia.com/ Jim Banks

    Thanks for the clarification on some of the points in respect of image sizes and the examples Ginny.

    I posted my views here http://www.blueglass.co.uk/blog/adwords-image-extensions/

    I think for brands that have tablet/smartphone propositions that do well on Pinterest this could be a pretty big deal. The trade off might be higher bid prices to snag the top spot.

  • Colin Guidi

    Any way to make money, right? I don’t like the extension, it unfairly will draw visual attention to a top payer and take away from top organic results IMO. Lame.

  • Cédric Brun
  • Kelvin Jones

    I think these look great, but offering such a large area of search to one advertiser, has to mean that Google are 100% sure that that result will fully satisfy the searchers needs. If that happens then it’s game on. If not then we’ll just see a drop in the conversion rates. This’ll be great for those that don’t leave it to Google to decide.

  • Ronnie’s Mustache

    Can’t speak from an Advertisers perspective. But it looks pretty horrible- IMO.

  • Durant Imboden

    On the plus side, it will help to differentiate the ads from the organic results. (On some displays, such as my laptop screen, the tint behind the text ads is almost invisible.)

  • Colin Guidi

    Yea but the images are only available to the top advertiser, making the following two ads above the organic results look the same as they always have. It’s just a way for Google to inflate the CPCs for advertisers who are competing to bid for the top position to see the new rich visual ads.

  • Durant Imboden

    I’m not sure that “inflate” is the right term. If ads with images perform better than ads without images, the no. 1 spot will be worth more to advertisers. And if they don’t perform better, advertisers won’t pay a premium for the no. 1 spot.

  • Phil Walsh

    Be careful what you wish for, I think this will significantly increase click through rates for these ads but might have a real impact on conversion rate.

  • Dan

    Just another way of driving up bids. Top position has just become that bit more valuable, and in the highly competitive verticals, that bit more necessary.

  • http://www.LeadDiscovery.com/ Jerry Nordstrom

    My feeling is that the image ads will cannibalize conversions from the remaining PPC and Organic listings. Google search is increasingly becoming a shopping comparison engine and not the pure search engine that initially won us over.

    Many of Google’s early, large advertisers were comparison engines in the product, insurance, finance/mortgage, Real estate industries… now it looks as though Google has used their money to steal away their business.

    Being the first beta users may result in a boon for them and a painful loss for others.

  • Sydney Hadden

    Interesting. I wonder how many extensions you will be able to use in one ad. This will likely mean a lot more management per targeted group in order to achieve the best ad for each ad group. Also, why is Google holding back on the image click data (particularly since the “enhanced” updates, you would think they would transcend the data views).

  • Colin Guidi

    “I’m not sure that “inflate” is the right term. If ads with images perform better than ads without images, the no. 1 spot will be worth more to advertisers. And if they don’t perform better, advertisers won’t pay a premium for the no. 1 spot.” – I respectfully disagree. Also, this is why launches go through alpha phases and then reach a beta state, b/c Google has deemed them effective (effective traffic drivers, meaning more money).

    “Also, even if the images are only next to ads in the no. 1 spot, they’ll help to identify that block of results as ads (not as organic results).” – That still leaves the bottom two ads to be ‘hidden’ or blended if you can’t distinguish the background colored box around them. If these ads are meant to be beneficial to the user, why not expand them beyond the top listing? It’s b/c Google wants to bid up CPCs based on competition.

    “I think text ads with mages are an improvement over plain-vanilla text ads, and I’d like to see the concept extended to AdSense.” – They are an ‘improvement.’ But every improvement is done with revenue in mind.

  • Durant Imboden

    Sure, the new ads should be good for Google’s revenues. But so what? They’re also likely to please advertisers who get the no. 1 spot, AdSense publishers (if the “image extensions” are extended to AdSense), and users who find ads with images more appealing than text-only ads. Google doesn’t have to suffer for other parties to benefit.

  • Colin Guidi

    Go back to your original statement to my comment. It’s snowballing and getting off topic at this point.You said you liked the update because it’s hard for you to see the tint box behind the ads.

    Well, the tint box is there and the images are only for the top spot, leaving the following two ads only with the tint box for distinguishing them from organic results (just as before the update).

  • http://www.alexseo.se/ Alexander Edbom

    It will attract “google image” searchers, those who just want to download pictures :p

  • Andy Taylor

    I think they look too much like just images. If I had no knowledge of the extension and I just saw those three images at the top of the page, I’d think they were Google images results for the query. They don’t have a price or product description like PLA’s. I might be wrong, but I don’t think these will steal too much traffic from organic because if I were to see the above SERPs and was looking to make a quick purchase, I’d go for the PLA’s with product information on the right rail rather than the images without context at the top of the page.

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