AdWords managed accounts get a roll-up of individual account notifications

The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account.

News

google-adwords-yellow1-1920

Google has made a couple of updates to manager accounts, which used to be called MCC. Many notifications are now rolled up for managed accounts, and managed accounts can give access to manager accounts.

  • Manager account notifications let you see opportunities and issues affecting individual accounts — credit card expiration warnings, keyword conflicts, disapproved ads and so on — from the notification window, without having to navigate to individual accounts.
  • Managed accounts can give “Administrative Owner” access to a manager account, giving that user the ability to edit access levels for other users in the managed account, including adding and deleting accounts from the umbrella account.

These changes are now live.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. The opinions they express are their own.


About the author

Ginny Marvin
Contributor
Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

Get the newsletter search marketers rely on.