An Automated Tool To Eliminate Duplicate Content Issues

BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites.

Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it.

The tool deeply crawls your web pages and continuously interprets all content on a site. It will automatically discover and act on duplicate pages. When the tool finds duplicate content it will ensure all “BloomSearch-generated links within widgets and thematic pages across the site only point to the primary version.” It also ensures that “the primary page is the one crawled, indexed and discovered while the duplicates are essentially invisible to crawlers, but still useful for web analytics.”

“Duplicated content on websites is a significant contributor to lost revenue because duplicate pages are not meant to be indexed and are often blocked by indexing technology — so the primary version is effectively invisible. BloomReach addresses duplication algorithmically, which is scalable to the largest websites. BloomReach DDR identifies and addresses duplication without taking up valuable staff resources with tedious manual work,” said Dr. Ashutosh Garg, CTO and co-founder of BloomReach. “With DDR, BloomSearch further ensures that the most relevant and highest quality web content gets found — only unique pages are indexed.”

The tool promises to eliminate “95 percent or more of pages with duplicate content but different URLs.”

The features are now built into BloomReach’s BloomSearch product.

Related Topics: Channel: SEO | SEM Tools | SEO: Duplicate Content

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://twitter.com/i_praveensharma Praveen Sharma

    Can it also track the copied content of the website on different websites?

  • http://www.austinot.com/ Brittany Highland

    I would love to read some reviews from people who have tried DDR.

  • http://www.bestclubsin.com Jacob E. Dawson

    @twitter-96296179:disqus try Tynt for tracking copy/pasted content, it adds an attribution link to your content, quite useful.

  • hGn

    Hey SEL, II appreciate a post where you explain what to do in this cases, when for bad CMS Google crawls thousands of duplicated or non-content pages and they penalize your site… well besides using this kind of software, thanks.

  • hGn

    Hey SEL, II appreciate a post where you explain what to do in this cases, when for bad CMS Google crawls thousands of duplicated or non-content pages and they penalize your site… well besides using this kind of software, thanks.

  • infatex

    Thanks for sharing this post,I must share it on my google+ profile also. It can help many SEo users

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