BloomReach announced a new software product named Dynamic Duplication Reduction (DDR), that aims to eliminate duplicate content issues on web sites.
Typically, software tools are known to cause duplicate content issues but this tool promises to reverse it.
The tool deeply crawls your web pages and continuously interprets all content on a site. It will automatically discover and act on duplicate pages. When the tool finds duplicate content it will ensure all “BloomSearch-generated links within widgets and thematic pages across the site only point to the primary version.” It also ensures that “the primary page is the one crawled, indexed and discovered while the duplicates are essentially invisible to crawlers, but still useful for web analytics.”
“Duplicated content on websites is a significant contributor to lost revenue because duplicate pages are not meant to be indexed and are often blocked by indexing technology — so the primary version is effectively invisible. BloomReach addresses duplication algorithmically, which is scalable to the largest websites. BloomReach DDR identifies and addresses duplication without taking up valuable staff resources with tedious manual work,” said Dr. Ashutosh Garg, CTO and co-founder of BloomReach. “With DDR, BloomSearch further ensures that the most relevant and highest quality web content gets found — only unique pages are indexed.”
The tool promises to eliminate “95 percent or more of pages with duplicate content but different URLs.”
The features are now built into BloomReach’s BloomSearch product.