• http://www.maxlead.nl Olinda Luksen

    Thank you so much for this great article. This is what I needed today. 2012 here we come.

  • http://www.yogendrachavda.com/ Yogendra Chavda

    really nice written article.. thanks for sharing..

    these two lines was too good and actually 100% true for any SEO guy..

    “Which pages receive the fewest visits?”
    “A website’s most widely visited pages tend to be close to the homepage.”

    thats the best part to think while restructuring your website navigation. :)

  • http://www.paulsonmanagementgroup.com Laura

    Thank you – great article.

    “Tell your designers that h1, h2, h3, h4, h5 and h6 are off-limits and reserved for content writers and editors.”

    So very true! Keep it simple, good fresh content, and interact with followers.

  • http://winlynx.com Jonathon Lester

    Good article and true advise. I can see the frustration with designers messing with the H1 tags but I always program them in when making a cms template but I keep the font the same size and only edit the color slightly, sometimes keep the h tags the same color depends on the theme.

  • http://www.o-net.co.uk OGB

    Great article. I think the key thing you pointed out is the need to keep updating content and keep the look and feel new and current. Long gone are those days when Keyword overusage achieved results.

  • http://www.global-lingo.com/ G.L.

    That’s the best advice I’ve read in a long time. At last stuff I can actually do instead of vague hints and rehashed bits of advice from the past. Thank you very much.

  • Claire

    I spend most of my days writing web content, and I’m definitely feeling a shift to quality over quantity in copywriting. Even over the course of the last six months, people seem far more interested in paying me a decent rate to write content that’s well researched. Up until now, I’ve been bidding against very cheap writers who can spin Wikipedia articles for pennies. If the net effect is an increase in the quality of information (and a decrease in ugly keyword spamming) it can only be a good thing.

  • http://spcentar.com Vengat Owen

    Hey Tom !!

    Really useful articles. As others quoted, designer should allow us to use H* tags to provide content based title.

    Overall the article is good. In simple words,

    > Be Visible to Spiders
    > Be Relevant to the Topic
    > Be Social

  • http://ProCntr.com P.C.

    Thanks for such a detailed article. I’ll certainly use it to do better work for my clients.

    I can’t agree enough that too many businesses without professional designers try to cram too much content into their sites. Of course resulting in poor visitor experience and low conversion. I see it so much the in the small biz and entrepreneur world.