Apple Ousts Google As Most Valuable Global Brand

Google’s four-year streak as the world’s most powerful brand has come to an end — not through any fault of its own, by instead due to the tremendous growth of Apple’s brand value. That’s according to Millward Brown Optimor’s top 100 BrandZ annual rankings. The research company found Google’s brand value to have slipped just […]

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Google’s four-year streak as the world’s most powerful brand has come to an end — not through any fault of its own, by instead due to the tremendous growth of Apple’s brand value. That’s according to Millward Brown Optimor’s top 100 BrandZ annual rankings.

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The research company found Google’s brand value to have slipped just 2% in 2011, to $112 billion. Meanwhile, Apple’s value rose 84% to $153 billion, boosted by the latest version of the iPhone, the creation of the tablet category with the iPad, and expectations of a broadened strategy.

Microsoft, steward of the Bing brand, came in at number five in the rankings, with an brand value pegged at $78 billion. The company’s brand value rose 2% as compared to last year, according to the BrandZ researchers. Facebook entered the BrandZ top 100 for the first time, coming in at number 35 with a 246% increase in brand value to $19.1 billion. Chinese search engine Baidu also showed a dramatic surge, growing its brand value by 141% and ranking as number 29 with its $22.6 billion valuation.


About the author

Pamela Parker
Staff
Pamela Parker is Research Director at Third Door Media's Content Studio, where she produces MarTech Intelligence Reports and other in-depth content for digital marketers in conjunction with Search Engine Land and MarTech. Prior to taking on this role at TDM, she served as Content Manager, Senior Editor and Executive Features Editor. Parker is a well-respected authority on digital marketing, having reported and written on the subject since its beginning. She's a former managing editor of ClickZ and has also worked on the business side helping independent publishers monetize their sites at Federated Media Publishing. Parker earned a master's degree in journalism from Columbia University.

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