Apple’s App Store Search Engine Now Considers Misspellings & Typos

app-store-iconSarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other “fat-fingered” searching mistakes.

Sarah said she has “sources” that have confirmed these “App Store search engine changes went into effect a few weeks ago.”

One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name “RustyBrick” as one word.

apple-app-store-search

Sarah said the same was true for the app named “QuizUp” that now comes up in the search results when you search for [Quiz Up] with a space.

Developers are expecting this to have an impact on the download and revenues they generate through Apple’s App Store.

As a developer, helping searchers find what they are looking for, especially on mobile devices, is a good thing.

Related Topics: Apple | Channel: Mobile | Search Engines: Mobile Search Engines | Search Marketing: Mobile

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About The Author: is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry's personal blog is named Cartoon Barry and he can be followed on Twitter here. For more background information on Barry, see his full bio over here.

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  • http://www.viralseoservices.com/seo/professional-seo-service.php MOS SEO Services

    This is something that should have been there from the start.

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