Apple’s App Store Search Engine Now Considers Misspellings & Typos
Sarah Perez at TechCrunch reports Apple has updated their App Store search engine to help with misspellings, typos and other “fat-fingered” searching mistakes.
Sarah said she has “sources” that have confirmed these “App Store search engine changes went into effect a few weeks ago.”
One example I can personally attest to is when someone searches for [rusty brick] in the app store, normally it did not return apps from my company. Now it does. Here is a picture of the search results for [rusty brick] in the app store returning one of our apps with the name “RustyBrick” as one word.
Sarah said the same was true for the app named “QuizUp” that now comes up in the search results when you search for [Quiz Up] with a space.
Developers are expecting this to have an impact on the download and revenues they generate through Apple’s App Store.
As a developer, helping searchers find what they are looking for, especially on mobile devices, is a good thing.
The best news in mobile marketing every Thursday.