• http://www.stevespencer.name Steve Spencer

    Agreed on your points about the various problems. I have to admit though, that the Korean example definitely raised my eyebrows. If you watch the video however, you’ll note that even that experience is a bit “clunky”.

    Personally, I get frustrated if the store self-checkout doesn’t scan my item on the first swipe. If I end up having to wave it around three or four times and fiddle with it I just get agitated. I doubt I would have the patience for a QR scan per item with a smart phone to do my shopping.

    Interesting concept, but I think that for QR codes to really catch on, mobile devices need to be more optimized for them, as opposed to just making do with mobile cameras.

  • Brent Raymond

    Your article has interesting perspective and some good insights. Felt it spoke rather broadly to the small and local business, which I believe is where this application will take off, if not at all. The news release about the Korean Grocery store was published a few weeks ago, around the same time JetBlue tried to utilize QR codes in subway displays. But cell reception as we all know in the tunnels of NY is not exactly ‘4G’, so the results were mixed for them from what I read.

    You note that the cost, time and resources are prohibitive to majority of small local businesses. I would challenge you to look harder into how the potential to reduce cost and gain new business (local business) through such a medium could be accomplished or at minimum, dispel the buzz from fact. Having read some of your previous articles on QR codes which are under your related entries, I had hoped to hear a more positive voice in the article about potential value and real world application. Instead of it being a natural extension to the CueCat.

    Were you aware that the most traditional form of Print (yellow pages) has begun to incorporate QR Codes? For instance, some of the major phone books are now offering QR codes to advertisers, one major publisher now prominently displays them on their cover.

    When this technology becomes more readily adopted like when new phones have this app ready (new blackberry?) then the potential to create buzz or even location based geo-data, discounts or coupons, limited promotions, etc., starts to build ROI when compared to ad spend levels. Becomes even more appealing when compared to a banner, display ad or URL from a small and local business advertiser perspective. Which could present cost-effective opportunity for local businesses.

    Should mention, I have nothing to do with commercializing QR codes – I do find graphic art in advertisement of personal interest and therefore appreciated how bar codes had evolved into actual content in 3D from a 2D image.

  • http://www.linkblots.com L.B.

    QR codes are a great way to drive PRINT to DIGITAL, just make sure you follow some basic guidelines…

    #1 Mobile-optimized content – make sure the landing page for the QR code is optimized for mobile

    #2 Value exchange – make sure the user receives some benefit from scanning your QR code (coupon, discount, engaging content)

    #3 Use a code management system to update and track your QR code

    And you reference ROI – our system at linkblots.com is FREE – a great way for small businesses to try out the QR code/mobile web space with little/no risk – Try out a FREE QR code campaign mgmt with point-&-click mobile web page creation at linkblots.com

  • http://silvery.com Chris Silver Smith

    Brent, it’s not that incorporating a QR Code in some way is necessarily prohibitive in cost to a small business, but that for many/most at this point it’s so experimental that spending any time on them at all will constitute a lack of ROI when compared with numerous other promotional activities.

    Also, you may not have fully noticed in my article that I spoke directly to how CueCat had been incorporated into Yellow Pages some years ago — I’d challenge you to outline why addition of QR Codes to print YP should be any advantage over that previous incorporation of QR in print YP — since the functionality involved is highly similar and that original implementation did not turn out to be all that worthwhile.

    I’d suspect that people who are using print YP are less likely to have QR-enabled smartphones to make use of the matrix codes.

  • S.B.

    The “captive audience” seems like a good use. I played Hershey Park trivia while standing in lines for roller coasters last week. Used the phone for the QR code and then answered a trivia question. Passed a little bit of time while waiting:-) I have a QR code on my business card that goes to my web page. Is there a way to have it load contact information instead?
    Thanks for the different perspective.

  • http://silvery.com Chris Silver Smith

    Try Kaywa QR Code generator for specifying contact info instead of a URL.:


    This is what I used to make the QR Code at the top of this article.

  • http://smbSEO.com Mike Stewart

    We have used QR codes on a client here in Dallas that has a furniture store…

    Looking at taking the place if an inventory system of sorts for patrons.

    http://www.americanfurnituremart.net is the site.

  • http://www.geniusbusiness.com Bryant Jaquez

    I think qr codes have a future, though, like you, I’m not sure what that future will look like. Business in north america need a way to instantly connect with their customers. I wouldn’t be surprised to see qr codes (or some form of quick respons functionality) on bus stops and coffee shops.

    I agree though that the only way customers are ever going to use them, is if they get a return for their scan. The video from corning glass, shows a lot of potential use for mobile phones and qr codes.


  • Brent Raymond

    “I’d challenge you to outline why addition of QR Codes to print YP should be any advantage over that previous incorporation of QR in print YP”

    Tee’s Plus in Groton now produces silk-screened t-shirts with a digital QR code that can be scanned with a smartphone and linked to video or information about a destination like the Mystic Seaport


  • http://www.architechsw.com david pavlicko

    I see QR codes as a simple, inexpensive (heck, they’re free to create) option for offline media, such as weekly ad flyers and local business ad mags.

    Sure mobile users with QR scanners may be a small market now, but we all know mobile device growth is exploding and set to overtake desktop internet usage in the next few years. Most QR apps are completely free and fast to use (Qrafter works great on my iphone), so I don’t see a big down-side to incorporating them into your campaigns now.

    Think of the added value to the business- they have limited space to promote their service/ product, but slap a small QR code on there and now you can send those visitors to a dedicated landing page where they can view video, receive a compelling offer, etc. , increasing the likelihood of a sale. (you can also embed campaign data in the url for tracking)

    Compare that value to the standard mag ad that runs and gives minimal data back to the business owner based on whether they’re running a coupon, promo code, etc. Good luck trying to get that mag reader to get off their butt and go to the computer to enter your custom landing page url.

    They may not be the ‘big-thing’ yet, but I’m not giving up on them.

  • http://www.eastcotesignanddisplay.co.uk Michael Cotton

    As a signwriter in London, my company does a lot of vehicle graphics and we can see the benefit of using or trying a QR code. We’ve just added one to the back of our van. Perhaps motorists in stationary traffic will find it easier to scan a QR code than try to memorise or write down a website address.

    We’ve added a write-up to our website.